SOURCE: The 41st Parameter

November 13, 2006 08:00 ET

ID Analytics Adds to the ID Network New PC Identification Capability From The 41st Parameter

Partnership Offers ID Network Members New Layer of Protection Against Online Fraud

SCOTTSDALE, AZ -- (MARKET WIRE) -- November 13, 2006 -- The 41st Parameter, a leader in agent-less, covert fraud detection and prevention for the online channel, today announced a partnership agreement with ID Analytics, Inc., the Identity Risk Management company, to license its PCPrint™ technology which identifies individual PCs and other devices online.

PCPrint will become another identity variable within the ID Network™, a real-time identity fraud prevention system that is analyzed by Graph Theoretic Anomaly Detection® (GTAD®), ID Analytics' advanced pattern recognition technology. GTAD culls through dozens of identity variables contributed across multiple industries looking for real and suspicious behavior patterns. The output of this ongoing analysis powers ID Analytics' comprehensive suite of Identity Risk Management solutions.

"PCPrint brings a powerful, real-time PC and device recognition capability to our ID Network," said Bruce Hansen, chairman and CEO of ID Analytics. "By adding this new parameter to our ID Network, our solutions can more accurately detect and prevent suspect transactions and identity fraud in the online world."

PCPrint invisibly collects more than 41 machine parameters from any online device, generating a digital "fingerprint" used to identify in real-time legitimate versus suspect PCs visiting a website. The product can differentiate individual devices regardless of past registration, the credentials presented or the Internet connection (IP Address). Capable of generating 1.461 quindecillion (or 10 to the 48th power) unique device "fingerprints," the product can identify legitimate versus suspect PCs with unprecedented accuracy.

"PCPrint provides yet another layer of protection to ID Analytics' best-in-class Identity Risk Management solutions," said Ori Eisen, founder and chairman of The 41st Parameter. "Combining PCPrint with the ID Network will offer ID Network Members new advantages in combating Internet fraud and identity theft."

For more information about licensing The 41st Parameter's technology or its other covert Internet fraud detection and prevention solutions, please send the inquiry to info@the41.com. For information on joining the ID Network, please send the inquiry to marketing@idanalytics.com.

About The 41st Parameter

As the pioneer of agent-less, covert fraud detection and prevention for the online channel, The 41st Parameter offers highly accurate, non-intrusive fraud control solutions for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access, the Company's patent-pending technologies enable forensic identification of PCs and online devices to monitor suspicious or fraudulent account activity while protecting sensitive customer data. To find out how the Company is making fraud history, visit www.the41.com.

About ID Analytics

ID Analytics, Inc., the Identity Risk Management company, owns and operates the ID Network™, the nation's first and only real-time identity fraud prevention system. ID Analytics' clients, which are also ID Network Members, span the financial services, telecommunications, e-commerce, healthcare, utility, retail, government, and consumer sectors. With an exclusive focus on stopping identity fraud, ID Analytics has built proprietary pattern recognition technology within the ID Network to find suspicious behavior patterns across multiple organizations and industries. As a result, ID Network Members lead their industries in preventing identity fraud, protecting consumers, and improving the consumer experience. ID Analytics is host of Identity 2007, the sixth annual Identity Risk Management conference Sept. 17-20 at La Costa Resort & Spa in Carlsbad, Calif. With headquarters in San Diego, Calif., ID Analytics has offices in the US and UK.

Contact Information

  • Contacts:
    Jamie Ernst
    Brodeur
    Phone: (210) 495-5757
    Email: Email Contact

    Stacy Pena
    Rainmaker Communications
    Phone: (650) 965-2985
    Email: Email Contact