SOURCE: Discus Dental

October 10, 2006 08:00 ET

Idaho Dental Hygienist Awarded Title of BreathRx Hygienist of the Year

Lisa Higbee to Be Featured in 2007 BreathRx® Consumer Television Commercial and on the Cover of Modern Hygienist Magazine and to Receive $5,000

CULVER CITY, CA -- (MARKET WIRE) -- October 10, 2006 -- Lisa Higbee from Pocatello, Idaho was chosen from more than 500 applicants and five finalists as the 2006 BreathRx® Hygienist of the Year.

Ms. Higbee received the award Friday in Beverly Hills, CA from a renowned panel of judges including Dr. Bill Dorfman, featured dentist on ABC television show "Extreme Makeover." Immediately following the win, Higbee was whisked away to a photo shoot for the cover of the November issue of Modern Hygienist magazine. Higbee is also being scheduled to shoot her inclusion in a 2007 BreathRx consumer television commercial. Also, being named the 2006 BreathRx Hygienist of the Year, Higbee will soon be receiving a check for $5,000.

"The last few days have been an amazing experience," stated Higbee. "I was so honored to be chosen as one of the five finalists and still can't believe that I won. I cannot thank the judges and Discus Dental enough for this opportunity."

The contest, which ran from May-August of this year, was created by Discus Dental to honor hygienists who are at the top of their profession. Criterion for the contest included patient and colleague evaluations, care plan case studies, as well as a self-written statement that demonstrated the contestant's passion and vision for the dental hygiene profession.

"Dental hygienists play an extremely important role in our oral health but also in our general health as well. Dental hygienists are tremendous educators on the value of proper oral hygiene on an individual's actual quality of life -- a position that Discus Dental embraces everyday," explained Robert Hayman, President & CEO, Discus Dental. "In recognition of National Dental Hygiene Month it is with great pleasure that we name Lisa Higbee the BreathRx 2006 Hygienist of the Year for her demonstrated passion, enthusiasm and dedication to the dental hygiene profession."

Higbee just ended a three-day, all expense paid trip to Beverly Hills where she completed the last round of criteria before being announced the winner. During her three days in Beverly Hills, Higbee and the four other finalists were given unbridled celebrity treatment. While staying at the legendary Regent Beverly Wilshire, they had use of a personal assistant and access to all the amenities of this luxurious hotel, were treated to gourmet cuisine at the original Spago and even had their hair and makeup done by Christine Nguyen, made famous through her work with celebrities such as Jennifer Lopez, Lucy Liu, Janet Jackson and Britney Spears.

About Lisa Higbee:

Lisa Higbee has more than 20 years of experience in dental hygiene and currently works with Dr. D. M. Sutton in Pocatello, Idaho. Higbee lives in Pocatello with her husband and two children.

About Discus Dental:

Founded in 1993, Discus Dental, Inc. is a leading global direct manufacturing marketer of premium dental products to both dental professionals and consumers. The company also provides state-of-the-art practice management software, practice enhancement products & services, as well as expert industry training for the professional dental community. Discus Dental is headquartered in Culver City, California. More information is available at

Contact Information

  • Contact:
    Craig Rexroad
    Discus Dental, Inc.
    (310) 845-8654