SOURCE: Olive Software

December 19, 2006 13:15 ET

Idaho Press-Tribune Uses Olive Software to Expand Web Presence to Schools and Gain a Place on MySpace

SANTA CLARA, CA -- (MARKET WIRE) -- December 19, 2006 -- The Idaho Press-Tribune has chosen Olive Software's ActivePaper Daily to distribute 2500 electronic editions to local schools.

In the true spirit of a hometown newspaper, the Idaho Press-Tribune brings information about sports teams, schools, and community events to its local readers. After purchasing Olive's ActivePaper Daily to boost its circulation and decrease delivery costs, the newspaper looked for additional ways to use its electronic edition, etrib. It decided to use its CAC-compliant etrib to cater to the needs of a younger, more computer savvy generation and use the etrib as the foundation of its Newspapers in Education (NIE) program.

"The electronic edition newspaper spreads benefits across the school community," commented Lila Fladwood, NIE and Community Relations Coordinator for the Idaho Press-Tribune.

--  "Students love etrib because it provides them easy access and robust
    search, both essential tools for using the newspaper for research projects.
--  Teachers love it because they trust the secure content of the
--  Librarians love it, because the electronic replica papers are always
    filed correctly and information is easy to find.
--  Administrators love it because they do not have to worry about
    recycling or disposing of the remaining paper copies.
--  Custodians love it, because etrib doesn't lay abandoned in front of
    closed schools on snowy days.
--  The newspaper staff loves it, because they can deliver to readers
    despite inclement weather and equipment malfunctions."
In addition to etrib's success in the Newspaper in Education program, the publication reported a CAC-audited circulation increase. It now delivers an electronic replica to 14 local schools, an adult learning center, and even made it to MySpace with the help of a local student who posted her picture and the related exposé from the Tribune to the site using Olive's e-edition article clipping service.

"Olive is proud to help publishers develop relationships with their younger readers by providing them with a newspaper in a format they prefer," stated Yuval Rachmilevitz, CEO of Olive Software. "Aside from the significant cost savings that the newspaper realized as a result of the conversion of its mail-paid subscribers to e-Tribune readers, it can now reach end-users outside its immediate delivery area. The newspaper's forward thinking and NIE involvement resulted in an audited circulation increase."

The Idaho Press-Tribune continues to deliver premium content to its local readers on a daily basis. Its goal is to convert all of the middle and high schools in the area as well as those in the farm communities to electronic edition delivery by the end of 2008.

About Idaho Press-Tribune:

The roots of the Idaho Press-Tribune go back to December 1883 in Caldwell -- with the first paper coming off the press just months after Caldwell was established as a city. Bernard Mainwaring bought the Idaho Free Press and the Leader-Herald newspapers in about 1946 and merged them, leaving the Idaho Free Press as the only paper. The Scripps League bought the Idaho Free Press in 1954 and the Caldwell News Tribune in 1956. Subsequent transactions eventually resulted in the ownership of the two Canyon County newspapers by Pioneer Newspapers in 1975. In February of 1980, the two papers were merged, becoming the Idaho Press-Tribune.

About Olive Software:

Olive Software enables its customers to transform their content resources into intelligent knowledge assets, enabling information discovery, effective search and future-proof preservation. Hundreds of companies and millions of end-users rely on Olive to unlock the information in their content and publish it through a browser, customized web application or portal, or knowledge management application. Olive's end-to-end electronic publishing platform understands the structure and semantics of electronic, paper, microfilm, and microfiche documents and automatically converts them to XML with highly searchable metadata.

Olive Software is based in Santa Clara, California, with sales offices in New York, Washington DC, Denver, and Los Angeles, and R&D facilities in Israel. For more information about Olive Software, please visit our web site at

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