SOURCE: Idahoan Foods

Idahoan Foods

December 13, 2011 11:15 ET

Idahoan Foods® Touts Famous Idaho Potato Bowl Sponsorship

LEWISVILLE, ID--(Marketwire - Dec 13, 2011) - Those steaming bowls of Idahoan mashed potatoes at friends-packed buffet tables will take on much higher profile during the upcoming college football bowl season, thanks in part to Idahoan Foods, the long-established potato processor.

Idahoan Foods is one of 12 corporate sponsors of the newly-minted Famous Idaho Potato Bowl that will pit Utah State University and Ohio University on Saturday, Dec. 17, at 3:30 p.m. (MST). The game will be played on the famous blue turf of Bronco Stadium in Boise, Idaho and it will be televised nationally on ESPN. It will be only the second game of this entire bowl season calendar. During its last seven games, the bowl was known as the Humanitarian Bowl.

The Famous Idaho Potato Bowl joins a long-standing tradition of commodity-named football bowl games with connections to a state's primary agricultural product. The Orange Bowl, the Sugar Bowl and the Cotton Bowl also promote products critical to their respective states' economic well-being.

From strictly a potato marketing standpoint, this year's Famous Idaho Potato Bowl teams, Utah State of Western Athletic Conference and Ohio of the Mid-America Conference, play in conferences that include four of the top five potato-consuming states: New York, Ohio, Pennsylvania and Texas. That's an added benefit for Idaho's potato industry.

About Idahoan Foods LLC
Combining a full-service network of professionals from field to fork, Idahoan Foods, LLC is a leading manufacturer of value-added products. Its potato processing plants and nationally recognized retail, foodservice and warehouse club brands of products along with its close relationship with their grower ownership, allow Idahoan Foods to deliver superior quality and value to its customers. For more information visit www.idahoan.com.

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