Idahoan(R) Adds Two New Flavors to Its Honest Earth(R) Creamy Mashed Potatoes Brand

IDAHO FALLS, ID--(Marketwired - Dec 9, 2013) - Idahoan® has added two new flavors to its popular line of packaged potatoes -- Honest Earth® Creamy Mashed Potatoes, in Buttery Homestyle and Roasted Garlic. They're the newest all natural mashed potato flavors to come out of the Idahoan test kitchens made with 100% Idaho® potatoes, blended with sea salt, butter, and roasted garlic. Best of all, Honest Earth® is now easy to find on grocery shelves and online at Amazon.com.

"The new Honest Earth® Creamy Mashed Potato line has always had a dedicated and great following thanks to our very loyal consumers," said Karen Clark, Communications Manager for Idahoan. "Honest Earth Creamy Mashed Potatoes are gluten free and do not have preservatives. They are perfect for the cook that takes an all-natural approach in the kitchen." For a full list of grocers that carry Honest Earth® go to www.honestearthpotatoes.com.

Idahoan is the potato expert because it is grower-owned and uses only 100% Idaho® Potatoes. The best tasting potatoes in the world come from Idaho, where a constant supply of pure water from mountain snow melt and loose nutrient-rich volcanic soil allow potatoes to grow with proper drainage and deliver the highest amount of solids per yield. Idaho also offers the ideal climate for growing potatoes to full maturity, delivering a full balance of flavor in each one.

About Idahoan Foods LLC
Combining a full-service network of professionals from field to fork, Idahoan® is a leading manufacturer of value-added products. Its potato processing plants and nationally recognized retail, foodservice and warehouse club brands of products along with its close relationship with its grower ownership, allow Idahoan Foods to deliver superior quality and value to its customers. For more information visit www.idahoan.com. Follow Idahoan Foods on Facebook and Twitter.

Documents and/or Photos available for this release:
Honest Earth Creamy Mashed Potatoes
To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 365182