SOURCE: Point Inside, Inc.

September 08, 2015 08:00 ET

IDC and Point Inside Webinar to Discuss Digital and Omnichannel Retail Strategies to Engage In-Store Shoppers

BELLEVUE, WA--(Marketwired - September 08, 2015) -

A webinar to discuss the top reasons why retailers are embracing digital, the importance of digitizing the store, how to get started, and how to most effectively engage customers before, during, and after they are in the physical store. The goal of this webinar is to illustrate effective strategies for retailers looking to extend the engagement with shoppers online and in-store and to capture growing mobile-influenced sales.

Wednesday, September 16, 2015
1:00 p.m. EDT/10:00 a.m. PDT

Register online at:

There is a digital transformation underway in the retail industry. Connected shoppers are rapidly changing with the ubiquitous use of mobile, and now they have access to more information than ever before. Today, consumers are demanding that retailers also adjust to this transformation. The demand for omnichannel solutions has been steadily increasing and it’s evident that retailers should consider integrated purchasing options in order to remain competitive. This webinar will help retailers understand how to shift their strategies to meet the needs of today’s digitally connected shopper.

Leslie Hand, Vice President of IDC Retail Insights
Josh Marti, Point Inside CEO and Co-Founder

About Point Inside:

Point Inside provides digital in-store product location solutions for top retailers. Point Inside's cloud-based solutions combine the physical location of products in-store with enterprise data and mobile shopper behavior, creating a digital representation of the physical store so retailers know exactly where all of their products are in each store, all of the time. This representation is the foundation for Point Inside’s StoreMode™ platform, which enables a variety of digital initiatives for retailers such as in-store mobile strategy, beacons and indoor location, merchandising analytics, and omnichannel fulfillment. Major retailers including Target, Lowe’s Home Improvement and Meijer have integrated Point Inside’s StoreMode platform into their in-store mobile applications to provide product search, mapping and location features to shoppers. For more information, please visit

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