SOURCE: Idea Sports Entertainment Group, Inc.

November 16, 2005 12:12 ET

Idea Sports Entertainment CEO Marks Company's Significant Progress

Company to Focus on Marketing Sports-Medicine / Sports-Leisure Products

SANTEE, SC -- (MARKET WIRE) -- November 16, 2005 -- Idea Sports Entertainment Group, Inc. ("Idea") (OTC BB: ISPO) today released the following statement from company CEO Charles W. Clark regarding the company's progress over the past 120 days.

"Since assuming the role of CEO in mid-summer, I have been pleased with the progress the company has made related to its development of sports-related products, and the focus that the company has shown in two specific areas, sports medicine and sports recreation.

"Our goal is not only to develop products, but to show long term commitments by implementing an operational plan for each project to ensure a realization of very positive expectations. From development, to manufacturing, to marketing, and on to retail distribution, my desire has been to close the loop prior to unveiling specific details. We are now in position to do that.

"With regard to our sports-medicine project, we have been able to get samples of our developmental thin film electrolyte strip into the hands of both professional superstar athletes, as well as some of the industry's leading sports scientists. The feedback to this product has been overwhelming from both our target use audience, as well as our potential marketing and distribution partners. We look forward to announcing solid partnerships and endorsements over the next few weeks.

"In addition, over the next several days and weeks we will be unveiling a partnership and a product in the field of motorsports-leisure that should create excitement both domestically and internationally. Again, we have worked with our partner to secure manufacturing, marketing, and distribution resources, and we are coupling this vendor network with sports celebrity endorsements that I think will surprise the professional sports world.

"It has been amazing for me to watch these unique projects take legs, and create interest from a virtual 'Who's Who' list in the professional and collegiate sports community. All involved are very excited about the future opportunities that we have created for this company, and I am appreciative to those who have supported our efforts.

"This is a turning point for IDEA. Good projects with clearly defined goals, strategies, and proformas indicating significant revenues for 2006. As CEO, it is my personal commitment that IDEA will be judged in the marketplace not by the quality of our plans or for the creativity of our intentions, but rather, for the partnerships that we have formed, and for the financial results that we expect."

About Idea Sports Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties.

To learn more about Idea Sports Entertainment Group, Inc. please visit www.ideaseg.com

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