SOURCE: Ideal

Ideal

August 28, 2012 10:15 ET

Ideal Expands Vertical Market With Organic Client, Yes To, Inc.™

Ideal's POP Display Is a Sellout for Yes To's Target Superstore Campaign

CHICAGO, IL--(Marketwire - Aug 28, 2012) - Ideal, the nation's leading packaging and display company, today announced another successful POP campaign in the organic and sustainable market with its tenured customer, Yes To, Inc., leading makers of highly acclaimed natural beauty products. The Yes To's campaign expands Ideal's legacy by delivering an award-worthy POP design for Target Superstores in the East, West, Southwest Central, and Midwest regions.

Ideal designed and delivered a 32-piece, Yes To Cucumber towelette end-cap POP display placed in 522 Target Superstores nationwide on March 25, 2012. The seven-week campaign proved a success when the display exceeded the projected shelf life, selling out in less than five weeks. The creation of the campaign and the intuitiveness of the display design from Ideal's team validate the three-year commitment Yes To has granted Ideal, entrusting them with the most critical of POP design creations for their company.

Scott Eisen, Ideal president, says, "Listening to our customers is vital. We are honored to have the privilege of working with Yes To for almost three years and will continue to create forward visions for their brands." Ideal brings its nearly 100 years of legacy excellence to its entire clientele and keenly focuses on looking to future trends and concepts.

"Ideal has brought a wealth of knowledge and experience about the POP industry to Yes To that is reliable and effective," states Laura Lemon, sales planning associate, Yes To, Inc. "Ideal consistently maintains a level of commitment and dedication, creating unique campaigns that keep us, our brand, and our product image at the forefront of consumers."

ABOUT YES TO:
Founded in 2006, Yes To is an award-winning line of hair and skin care born out of a desire to make you look and feel your most happy and radiant. Yes To combines high-quality organic fruits and vegetables with efficacious ingredients to nourish and hydrate naturally. With five unique collections -- Yes To Carrots, Yes To Tomatoes, Yes To Cucumbers, Yes To Baby Carrots, and Yes To Blueberries -- the Yes To family addresses a variety of skin and hair needs to help people find their "recipe" of products. And the best part is, not only have we found a way to offer all this incredible quality at a very accessible, guilt-free price, but a portion of all Yes To proceeds has been dedicated to the Yes To Carrots Seed Fund, a nonprofit, 501(C)3 organization helping to make a difference in kids' lives through school gardens.

ABOUT IDEAL
Founded in 1924, Ideal is the nation's leading, award-winning designer and producer of corrugated package and point-of-purchase displays. With headquarters in Chicago, Illinois, and almost 100 years of excellence, Ideal has deep-rooted relationships with many of today's Fortune 1000 companies. More information can be found on the web at www.idealpop.com

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