Call Genie Inc.

Call Genie Inc.

January 21, 2008 07:30 ET

Idearc Media and Call Genie Sign Audio Ad Distribution Agreement

Agreement allows Call Genie to distribute ads for Idearc's pay-for-performance advertisers throughout the United States

DALLAS, TEXAS and TORONTO, ONTARIO--(Marketwire - Jan. 21, 2008) - Call Genie Inc. (TSX:GNE), a leading provider of local mobile search solutions, and Idearc Media Corp., home to® and publisher of the Verizon® Yellow Pages, today announced the signing of a pay-for-performance audio ad distribution agreement.

Under the terms of the two-year, renewable agreement, Call Genie will be a distributor of audio ads for Idearc's pay-for-performance advertisers, including participation in the Idearc performance-based bid program, whereby advertisers pay for customer leads.

"Audio advertising is an important component of our pay-for-performance model," said Eric Chandler, President - Internet for Idearc Media. "This additional distribution channel for provides consumers yet another way to connect with our advertisers, regardless of location or device."

"This agreement is great news for Call Genie and our customers," said Michael Durance, CEO of Call Genie. "This provides a fantastic opportunity for us to connect consumers with Idearc's advertisers."

Developed to allow 'ready to transact' consumers to connect with local businesses 'anytime, anywhere,' Call Genie's mobile local search solution lets publishers and advertising companies offer highly effective, pay-for-performance campaigns to their advertisers. With an intuitive, voice based user interface and highly accurate business category search capability, Call Genie is ideally suited to provide consumers with relevant merchant results. In addition to providing superior automation results, Call Genie provides a full multi-modal content delivery capability that includes voice and data presentation of results and direct merchant call connect.

"The Kelsey Group believes audio ads are an important element in the local online advertising mix. Audio ads complement other multi-media offerings, like video, and enable users to access content across an array of media channels. Audio ads also offer tremendous opportunities for repurposing content. We believe audio will play a meaningful role in the further development of local search," says Charles Laughlin, Program Director, The Kelsey Group.

Call Genie's solution was specifically designed to allow directory assistance providers, Yellow Pages publishers, search engine companies, and wireless carriers to offer a voice-based business category search experience to their customers. These solutions can be delivered as part of a traditional directory assistance experience or as a vanity number that leverages a publisher's print and / or IYP offering.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories,®, Superpages Mobile(SM), Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia., the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit

About Call Genie Inc.

Call Genie Inc. is a leading provider of enhanced local search products and services to Yellow Pages publishers, directory assistance providers, and wireless carriers. Offered as a turnkey or ASP solution, Call Genie's solutions enable companies to offer a comprehensive business category search service to consumers and business customers. The solutions are network, handset and location independent, and can be incorporated into any existing DA service or deployed as a stand-alone offering. Call Genie won the 2006 Yellow Page Association Industry Excellence Award for Marketing Innovation in North America, the 2006 Whitaker Innovation Award in Europe, and the 2006 118 Tracker Award for Technology Innovation in the UK. For more information, visit

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