SOURCE: Identity Finder

Identity Finder

September 15, 2010 08:00 ET

Identity Finder Offers Free Identity Protection Solution for College Students

Student Initiative Helps Educate Students About Common Risks and How to Avoid and Prevent Identity Theft

NEW YORK, NY--(Marketwire - September 15, 2010) -  Identity Finder, LLC, a global leader in identity protection and data loss prevention (DLP), today announced its Student Initiative program, enabling college students to receive a free license of Identity Finder Home for Windows or Mac -- a $79.80 value.

Identity Finder empowers students to take steps to protect their own identity while learning more about the risks of identity theft and eliminating risky behavior. Schools including Cornell, Penn State, Harvard, University of Virginia, and University of Iowa use Identity Finder Enterprise to help prevent data loss and protect students' personal information on university owned computers. 

"We have found the Identity Finder Student Initiative to be very beneficial in educating our students on the risks of identity theft and the importance of protecting their personal information," said Tom Davis, chief security officer at Indiana University. "This initiative aligns nicely with Indiana University's overarching strategy for protecting sensitive personal and institutional information."

The Home Edition provides a rich feature set similar to the enterprise product, and is focused on quickly identifying the greatest risks for an individual user. Identity Finder goes deep, searching everywhere on a computer, including e-mails, attachments, and Web browsers, to locate and secure potentially dangerous data that students may not even know is there.

There were more than 11 million victims of identity fraud last year, resulting in a total 2009 annual fraud cost of $54 billion. Todd Feinman, CEO at Identity Finder said, "Identity fraud is a challenging problem because there are so many types information at risk in so many disparate locations, and the threats that exploit them continue to grow. College students are often targeted and are particularly vulnerable to fraud. With Identity Finder Home, students can prevent identity theft and gain a better understanding of their individual risk."

Identity Finder provides an easy way for students to locate and secure unprotected forms of personally identifiable information (PII) on personal computers, including social security numbers, dates of birth, bank account numbers, passwords and more. It then provides options for securing the data including permanently shredding unneeded items, scrubbing data that is not relevant, or encrypting files for safe storage.

"With the increased national attention to identity theft and privacy issues, it has been great to be able to offer our students the opportunity to utilize software to protect their personal information through the Identity Finder Student Initiative," said Mary Dickerson, chief information security officer at University of Houston. "Not only have our students been very interested in taking advantage of this opportunity, it has been a nice complement to our campus security awareness initiatives."

Students must have the school IT department register to participate. Schools can sign up and learn more about the Identity Finder Student Initiative at

About Identity Finder
The company's technology provides users the ability to prevent identity theft and data leakage by finding and protecting sensitive data. They have quickly grown to become a leader in identity protection and DLP by helping millions of consumers, small businesses, and enterprises across the world.