SOURCE: Calysto

Calysto

February 12, 2014 09:01 ET

IDI Billing Solutions Selects Calysto to Oversee Public Relations Strategy

ATLANTA, GA--(Marketwired - Feb 12, 2014) - Calysto, a global marketing communications agency that specializes in raising awareness through content marketing, social media services and public relations for the mobile and telecom industries, announced today that it was chosen to manage the public relations strategy and activity of IDI Billing Solutions, an industry-leading provider of billing and operation support services (OSS) for telecom service providers.

Under the new relationship, Calysto will work with IDI Billing Solutions to bolster the company's position as a thought leader in the billing and OSS sector by leveraging a broad range of strategies and tools. Calysto specializes in developing and implementing customized PR strategies -- including media relations, speaker opportunities, trade show support, and more -- for companies in the mobile and telecom industries.

"IDI Billing Solutions required an agency that was highly experienced in and knowledgeable about the billing and OSS market, and that's what we found in Calysto," said Stacey Michaels, marketing communications manager for IDI Billing Solutions. "We are impressed with Calysto's successes and the strength of its industry relationships."

"Billing and OSS is a highly specialized service in the telecom and mobile industries -- one involving sophisticated technology that changes rapidly," said Laura Borgstede, CEO of Calysto Communications. "IDI Billing Solutions required a marketing communications firm with a deep understanding of this market and its importance to telecom service providers. We look forward to helping IDI Billing Solutions find aggressive new ways to deliver its message."

About Calysto
Calysto is a marketing communications firm specializing in building awareness through content services, social media and public relations for the mobile and telecom industries. Founded in 1999, Calysto has focused solely on the telecom and mobile realms, providing experienced, senior-level experts to lead our clients' communications efforts. Our unique three-pronged approach -- content, social media and PR -- drives awareness of our clients and establishes them as thought leaders in their respective sectors.

About IDI Billing Solutions
IDI Billing Solutions is a leading Billing and OSS services provider for the telecommunications industry. IDI's Billing as a Service(SM) includes the award-winning CostGuard® application, expert back-office and professional services, and a cost-effective SaaS-hosted platform. Billing as a Service helps providers engaged in mobile, MVNO, local, long distance, data and VoIP monetize their services and streamline operations related to selling, activating, managing and billing customers. IDI maintains a Gold Hosting Competency in the Microsoft Partner Program. To learn more about IDI, please visit us at www.idibilling.com or call 1.888.924.4110.

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