SOURCE: Rewards Network

October 13, 2009 11:57 ET

iDine® Spices Up Dining Rewards With Bold New Web Site and Cash Back Options

iDine.com a Provocative Dining Hub That Couples Dining Content With Benefits

CHICAGO, IL--(Marketwire - October 13, 2009) - Rewards Network (NASDAQ: DINE), a leading provider of dining rewards programs in North America, has introduced iDine, a revamped cash back program for members that couples dining with benefits.

iDine, the next generation of cash back programs, has redefined the dining experience by providing consumers and members access to valuable content when making their dining decisions. iDine.com, a provocative new Web site and dining hub, offers an engaging, educational approach to the joys of dining. Laced with cheek and innuendo, the Web site provides an edgy platform for members to check out participating restaurants, bars and clubs, view menus, photos and descriptions, follow their personal dining history and track benefit accumulation. iDine also offers an application that provides similar search and review services for iPhones™, BlackBerry® smartphones and other mobile devices. In addition to iDine.com, Rewards Network is building Twitter and Facebook profiles that will announce new participating restaurants, special promotions and culinary trends.

And that's not all. In addition to valuable content, individuals can choose from a variety of iDine program options and become a member of the one that best suits their dining habits. Each program option is remarkable in allowing members to earn cash back simply doing something that everyone loves to do: dining out.

"The launch of iDine signals our commitment to choice in membership and making dining rewards fun," says Ron Blake, President and CEO of Rewards Network. "By offering three membership categories and a comprehensive Web site that is bold, informative and playful, Rewards Network has provided its dining community with better tasting food for thought."

To enroll in the program, diners register their credit or debit card with iDine and earned benefits will be directly credited to their card. To learn more about the iDine program and enroll, visit: www.iDine.com.

About Rewards Network

Rewards Network (NASDAQ: DINE) headquartered in Chicago, IL, powers the leading dining rewards programs in North America. Thousands of restaurants and other merchants benefit from the company's restaurant marketing efforts, which include millions of email impressions, mobile access to restaurants via iPhone™ and BlackBerry® smartphones and dining Web sites. Rewards Network also provides restaurant ratings and other restaurant business intelligence, as well as access to capital to restaurants on our program. In conjunction with major airline frequent flyer programs and other affinity organizations, Rewards Network provides more than 3 million members with incentives to dine at participating restaurants. These incentives include airline miles, college savings rewards, reward program points and cash back benefits. For additional information about Rewards Network, visit www.rewardsnetwork.com or call 1-877-491-3463.

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