SOURCE: Idle Media, Inc.

January 21, 2011 08:30 ET

Idle Media, Inc. Engages AdParlor to Implement Facebook-Targeted Social Media Advertising Campaigns

LEESPORT, PA--(Marketwire - January 21, 2011) - Idle Media, Inc. (OTCBB: IDLM) today announced that it has engaged social media advertising leader, AdParlor, Inc. to manage and deliver its pay-per-click ads on Facebook. The Company's Backyard Buddies social game for Facebook, and Prison Block, a stand-alone online game, are the subjects of the campaign.

AdParlor is the leader in managing large Facebook ad campaigns. They offer a full-service solution, and manage advertising on Facebook Ads (right-hand-column) for the majority of the large spenders on the platform. The company specializes in growing Facebook applications -- having delivered well over 30 Million installs on a CPI (cost per install) model.

"The company delivers over 3 million Facebook application installs per month, and 400 million daily ad impressions. Simply put, we 100% trust their expertise in handling our advertising efforts and in doing so, our time is freed to build and maintain our network, release new versions of existing games and develop new ones to continue attracting customers and building our business." 

"We are glad that Idle Media has selected AdParlor to handle advertising their portfolio of games," said Hussein Fazal, CEO, AdParlor Inc. "Backyard Buddies and Prison Block are both unique and exciting games and we look forward to aggressively growing these titles."

According to a December 1, 2010 press release, AdParlor is now, "... managing over 10 Billion impressions monthly on Facebook. With official access to the Facebook Ads API, AdParlor has built the premier service for managing large ad campaigns on the platform. Working with some of the largest advertisers on Facebook, AdParlor has established themselves as the largest provider of managed ad services on Facebook."

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including Dat Piff (, a leading provider of online mix tapes and user-generated content.

Learn more about Idle Media, Inc. at: Follow Idle Media on Facebook and Twitter.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

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