SOURCE: Idle Media, Inc.

July 07, 2010 08:30 ET

Idle Media, Inc. Expands Development Team to Accommodate Online Growth Strategy

LEESPORT, PA--(Marketwire - July 7, 2010) -  Idle Media, Inc. (OTCBB: IDLM) today announced it has expanded its development team to accommodate the growth it expects from the acquisition of Backyard Buddies, a popular gaming application on the number one social media website Facebook, which claims over 400 million active users worldwide.

"Our new team members have extensive knowledge of the web technologies we work with daily, as well as the drive to learn more and execute creatively," commented Mr. Marcus Frasier, President and CEO of Idle Media, Inc. "This is imperative as we routinely push the boundaries of web technologies to produce the highest quality products."

Idle Media recently acquired the source code for a popular Facebook game called Backyard Buddies. The acquisition opens the door for Idle Media to expand its target audience via cross-platform marketing of its core products, and marks the company's launch into the social media market.

Mr. Frasier added, "Adding additional technical talent at this critical time in our growth will give us the added resources to capitalize on the opportunities we have identified as key to our growth, which include social media, online games and other value-added apps."

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including Dat Piff (www.datpiff.com), a leading provider of online mix tapes and user-generated content.

Learn more about Idle Media, Inc. at: http://www.idlemedia.com. Follow Idle Media on Facebook and Twitter.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

Contact Information

  • Contact:

    Cinapsys, Inc.
    Mark Moline
    760-458-4899

    Idle Media, Inc.
    Yvette Montalbo
    773-580-8009