SOURCE: Idle Media, Inc.

October 04, 2010 14:06 ET

Idle Media, Inc. Posts Double-Digit Year Over Year Growth in Unique Visitors

Page Views Increase 84% as Company Builds Its Internet Portfolio to 6 Web Sites and Adds Mobile Applications Across 4 Operating Systems

LEESPORT, PA--(Marketwire - October 4, 2010) -  Idle Media, Inc. (OTCBB: IDLM) announced today that during the prior 12 months, monthly unique site visitors across its network of six websites has increased 114%. Visits have increased 87% while page views have increased 84%. An explanation of these terms has been provided at the end of this announcement.

During the twelve months ending September 30, 2010, monthly unique visitors increased from 2,219,945 for the month of September, 2009 to 4,761,516 for the month of September, 2010 -- a jump of 114%. Visits went from 6,940,357 for the month of September, 2009 to 12,950,119 for the month of September, 2010 -- an increase of 87%. Page views went from 44,381,130 for the month of September, 2009 to 81,659,429 for the month of September, 2010 -- an increase of 84%. In the past 12 months the Company has also increased its online portfolio of websites from 1 site, to 6 sites, and now has mobile applications across 4 operating systems, including: Google® Android™; Apple® iPhone® and iTouch™; Palm Pre™ and Pixi™; and Blackberry® 4.6+ devices.

Mr. Marcus Frasier, Founder and CEO of Idle Media, Inc., commented, "I'm extremely pleased with the growth statistics we've recorded over the last 12 months. The increase in unique visitors is especially satisfying, because it clearly indicates that our users are happy with our content offerings and are spreading the word to their friends. We also believe that our new status as a publicly-traded company has increased our exposure and credibility in the industry as well."

"Management has been clear on our growth strategy and thus far I feel that we have executed our plan effectively. We've grown our online properties from 1 to 6 over the past 12 months, and rolled out mobile applications across 4 different operating systems," added Mr. Frasier.

Explanation of terms used in this announcement:

A "Unique Visitor" is a statistic describing a unit of traffic to a web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.

A "Visitor" is the browser of a person who accepts a cookie. Idle Media, Inc. utilizes 1st party cookie technology. By this definition, a visitor is a human being, and their actions are 'human' events, because only humans use browsers to navigate the Internet (as opposed to a 'robot'). If a cookie is not accepted, then we use IP numbers to track visitors.

A "Pageview" is a request to load a single page of an Internet site. A page request would result from a web surfer clicking on a link on another HTML page pointing to the page in question.

The Company collects and analyzes data on user traffic and statistics using Google's analytical website monitoring applications. 

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including Dat Piff (www.datpiff.com), a leading provider of online mix tapes and user-generated content.

Learn more about Idle Media, Inc. at: http://www.idlemedia.com. Follow Idle Media on Facebook and Twitter.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

Contact Information

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    Mark Moline
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