SOURCE: Idle Media, Inc.

December 14, 2010 08:30 ET

Idle Media, Inc. Records Double Digit Growth in Page Views, Reaching Almost 90 Million, With Unique Visitors Approaching 5 Million

LEESPORT, PA--(Marketwire - December 14, 2010) - Idle Media, Inc. (OTCBB: IDLM) announced today that visitor traffic across its network continued to increase over the last 30 days. Unique Visitors increased by 3.4%, Visits increased by 11.5% and Page Views increased by 9.3% versus traffic statistics from September of this year. Unique Visitors rose from 4,761,516 to 4,925,146, Visits rose from 12,950,119 to 14,443,686. Page Views were 89,232,668, versus 81,659,429. An explanation of these terms has been provided at the end of this announcement.

As was previously reported in a prior release, during the twelve months ending September 30, 2010, monthly unique visitors increased from 2,219,945 for the month of September, 2009 to 4,761,516 for the month of September, 2010 -- a jump of 114%. Visits went from 6,940,357 for the month of September, 2009 to 12,950,119 for the month of September, 2010 -- an increase of 87%. Page views went from 44,381,130 for the month of September, 2009 to 81,659,429 for the month of September, 2010 -- an increase of 84%. The Company has also increased its online portfolio of websites from 1 site, to 6 sites, and now has mobile applications across 4 operating systems, including: Google® Android™; Apple® iPhone® and iTouch™; Palm Pre™ and Pixi™; and BlackBerry® 4.6+ devices.

Mr. Marcus Frasier, Founder and CEO of Idle Media, Inc., commented, "Our current organic growth strategy is serving us well. We are hitting our benchmarks, and this consistent, monthly growth should lead to substantial annualized gains in traffic." Mr. Frasier added, "For the present, and immediate future, this level of growth is manageable and sustainable, which allows us to continue developing our games and platform to handle additional users. When we begin to implement paid advertising campaigns and more aggressive outreach to expand our client base, we expect these numbers will increase significantly."

Explanation of terms used in this announcement:

A "Unique Visitor" is a statistic describing a unit of traffic to a web site, counting each visitor only once in the time frame of the report. This statistic is relevant to site publishers and advertisers as a measure of a site's true audience size, equivalent to the term "Reach" used in other media.

A "Visitor" is the browser of a person who accepts a cookie. Idle Media, Inc. utilizes 1st party cookie technology. By this definition, a visitor is a human being, and their actions are 'human' events, because only humans use browsers to navigate the Internet (as opposed to a 'robot'). If a cookie is not accepted, then we use IP numbers to track visitors.

A "Pageview" is a request to load a single page of an Internet site. A page request would result from a web surfer clicking on a link on another HTML page pointing to the page in question.

The Company collects and analyzes data on user traffic and statistics using Google's analytical website monitoring applications.

About Idle Media, Inc.

Idle Media, Inc. is a publicly traded new media technology company that delivers cutting-edge content and online gaming through its wholly-owned operating companies, including Dat Piff (, a leading provider of online mix tapes and user-generated content.

Learn more about Idle Media, Inc. at: Follow Idle Media on Facebook and Twitter.

Information in this press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Without limiting the foregoing, the words "believes," "anticipates," "plans," "expects" and similar expressions are intended to identify forward-looking statements. The forward-looking statements may include our future operations, financial condition and prospects and business strategies. These forward-looking statements are subject to certain risks and uncertainties that could cause our actual results to differ materially. Factors that could cause or contribute to such differences include, but are not limited to, those discussed in this press release or in other documents including those filed with the SEC. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

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