SOURCE: IDO Security, Inc.

IDO Security, Inc.

September 17, 2009 08:45 ET

IDO Announces Expansion of Social Media Driven Global Shareholder Communications Platform With BrandMediaPR

NEW YORK, NY--(Marketwire - September 17, 2009) - IDO Security, Inc. (OTCBB: IDOI) (www.idosecurityinc.com), developer of the innovative MagShoe™ "shoes-on" weapons metal detection system, today announced that the company will expand its social media driven global shareholder communications effort with BrandMediaPR.

"Internet driven social media has transformed the way businesses communicate with the public. Our interest in social media is driven by our ongoing commitment to build trust with our shareholders and keep them informed. The degree to which we can now fulfill that commitment with constantly updated multi-media content has been made possible by our relationship with BrandMediaPR, a full service digital PR and communications agency specializing in public companies," stated Acting CEO, Michael Goldberg.

Mr. Goldberg further commented, "We believe that there has been a fundamental and permanent shift in how companies communicate with the public. We therefore feel compelled to realign our communications infrastructure with the needs of our shareholders by using the media channels and formats that best fit their needs. Thanks to the expertise and dedication of the BrandMediaPR team, we have not only experienced an overwhelming increase in shareholder communication and feedback, but are also enjoying the unexpected benefit of an ever increasing fan and follower base to our social media sites from across the globe."

Click here for social media version of this release.

Click here to visit the IDO Security social media newsroom.

About IDO Security:

Headquartered in New York with a subsidiary in Israel, IDO Security designs, develops and markets the patented, UL-certified MagShoe™ weapons metal detection system. MagShoe™ fills a critical void in today's metal detectors by extending screening to the lower body and feet. MagShoe's™ unique "shoes-on" design maximizes security, thoroughness and accuracy while eliminating the need to remove shoes for increased convenience and safety. Ideal for security and loss prevention at virtually any facility, MagShoe™ is currently in use at international airports, cruise lines, government agencies, prisons and more.

About BrandMediaPR

BrandMediaPR is an Internet public relations and communications agency specializing in building visibility and engagement for companies on the social Web. Their core services consist of content marketing, video production and podcasting, community management, website design/development, social media presence management, market research and social media training. They also offer custom social media newsrooms and social media releases through the BrandMediaPR platform. To find out more visit www.brandmediapr.com

Forward-Looking Statements:

This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and that reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based upon our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed as a result of a number of factors, including but no limited to, the sufficiency of existing capital resources, uncertainties related to the development of IDO's business plan, the ability to secure additional sources of financing, general economic conditions, the availability of competing products and the ultimate market acceptance of our products changes in technology, legislative or regulatory changes that affect us and the risks and uncertainties discussed under the heading "RISK FACTORS" in Item 1A of IDO's Annual Report on Form 10-K for the year ended December 31, 2008, and in our other filings with the Securities and Exchange Commission. We undertake no obligation to revise or update any forward-looking statement for any reason.

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