SOURCE: iDonate


July 29, 2016 09:15 ET

iDonate Launches Peer-to-Peer Fundraising Support for Nonprofits

iDonate's New P2P Offering Allows Nonprofits to Empower Advocates to Grow Awareness and Increase Giving

DALLAS, TX--(Marketwired - Jul 29, 2016) - iDonate, the fastest growing digital fundraising solution for nonprofits, today announced the release of its peer-to-peer (P2P) software. The iDonate P2P service enables organizations to support their advocate's passion for their cause by creating individual, team or event-centered crowdfunding programs that tap into their personal networks. Once engaged, advocates can set up and manage their own campaigns, all within a branded, easy-to-use set of templates. All activities are managed and tracked within the iDonate Backoffice.

Today's connected donors have an expectation of on-demand, easy giving. As a result, nonprofits are now faced with the challenge to innovate through modern digital strategies. In an effort to make things easier for nonprofits to get started, iDonate has also launched a variety of digital fundraising packages. The iDonate platform delivers all the elements of modern-day giving with the added bonus of P2P.

"We've found that the majority of nonprofits possess an underlying level of trepidation when embarking into the world of P2P software," said Ray Gary, CEO of iDonate. "There is a fear that when put into the hands of the advocates, the nonprofit will lose brand consistency and standards. With iDonate's integrated P2P, nonprofits can empower donors to raise money on their own without the risk of losing control over their brand identity. The program templates allow for easy customization per donor, while keeping standards and messaging protected."

The iDonate P2P feature is set up in three easy steps:

1. Customize Templates

Nonprofits can set up programs with the choice of beautifully designed, easy-to-use templates customized per organization. To ensure brand consistency, the nonprofit can add their mission and description that will appear on every advocate's page. The P2P programs can be created to be deployed by individuals or teams. 

2. Put the Advocates to Work

Organization supporters can set up their own pages within the program the nonprofit has designated, customizing it with their own stories, photos, and mission. They can then send their own appeals to their networks via multiple channels, all from their mobile device. Donors can give directly on the advocate's page with the same scientifically-optimized donation form used throughout the Ignite Platform.

3. Measure the Success

Once the program is underway, nonprofits can use the iDonate dashboard to track the fundraising and engagement success of each team and individual advocate.

P2P is a part of the iDonate Ignite Platform, which also includes online giving plus mobile, text-to-give, campaigns, event support and analytics. To learn more about additional iDonate offerings or to schedule a demo, please visit

About iDonate
iDonate, the fastest growing digital fundraising solution for nonprofits, helps organizations meet the needs of today's connected donor through technology and a great giving experience. Launched in 2010, the Dallas-based company helps nonprofits raise more money and gifts to support the organizations that are trying to make a difference. The company's mission is to transform charitable giving by changing the way the world thinks -- and more importantly, acts -- around giving. For more information, please visit

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