SOURCE: IEG Holdings Corp.

December 19, 2013 08:00 ET

IEG Holdings dba Mr. Amazing Loans Announces Launch of New Online Lending Website and Further USA Expansion

The New Customer Facing Website Features a Streamlined Online Application and Provides an Enhanced User-Friendly Experience Which Has Increased Conversion Rates by Over 50%

LAS VEGAS, NV--(Marketwired - December 19, 2013) - IEG Holdings Corp. (PINKSHEETS: IEGH), unveiled its new customer facing lending website for Mr. Amazing Loans. The site, incorporates numerous features to facilitate ease of browsing and finding information about Mr. Amazing Loans and its loan products. The new website also features an estimated payment calculator and an interactive application that is mobile friendly. These features result in an easy online application process as well as creating a user-friendly experience for the Company's current and future customers.

"I am extremely happy with the results of our vastly improved corporate and online lending websites," stated Paul Mathieson, Chairman/CEO and Founder of IEG Holdings Corporation. "The feedback from our shareholders has been great, with the new professional automatic company updates to subscribers of a huge hit. The online application results for speak for themselves, with an instant 50+ per cent increase in conversions from visits to the website proving a win-win to both our customers and our investors! The professional team at Equisolve, led by visionary Tom Runzo, was a pleasure to deal with."

IEG Holdings engaged Equisolve, LLC to design, develop and provide ongoing management for the new website. Equisolve is the leading company delivering cutting edge communications solutions through its proprietary CMS system built on a lighting fast global infrastructure.

IEG Holdings has also taken the next step in its USA expansion plans by submitting its application for a New Jersey lending license on December 6, 2013. New Jersey would be IEGH's fifth state license, adding 8.9 million people to the Company's potential customer base and increasing total population coverage by 21%. Upon license approval, IEGH anticipate a corresponding increase in loan volumes via its existing online distribution network.

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About IEG Holdings Corp.

IEG Holdings Corporation (PINKSHEETS: IEGH) provides unsecured consumer loans under the brand name "Mr. Amazing Loans" via its website After lending approximately $48 million to over 11,500 borrowers in Australia, the Company Founder and CEO Paul Mathieson moved to the U.S. market in 2008 to replicate the successful business model. IEGH now operates online in the USA covering all of Nevada, Arizona, Illinois and Florida. IEGH applied for a New Jersey license on December 6th 2013 and plans to apply for licenses in New York, Texas and California in 2014. The Company launched advertising for its online loan origination platform in mid-2013, partnering with top lead generators in the United States. The Company's loans range in value from $2,000 to $10,000 and have a term of three to five years with a 19.9% to 29.9% APR. Significant growth is expected from the online loan origination business, which has the potential to scale much more rapidly and at a higher net margin than the previous brick-and-mortar business. For more information about the Company, visit

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements other than statements of historical facts included in this press release are forward-looking statements. These statements relate to future events or to the Company's future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Investors should not place any undue reliance on forward-looking statements since they involve known and unknown, uncertainties and other factors which are, in some cases, beyond the Company's control which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects the Company's current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to operations, results of operations, growth strategy and liquidity. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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