IESE Business School

IESE Business School

March 03, 2009 09:30 ET

IESE Launches New Program on Creativity and Innovation

NEW YORK, NEW YORK--(Marketwire - March 3, 2009) -

Editors Note: A photo and video are included with this press release.

Amid today's global turbulence, fueling creativity and innovation has become essential for survival and long-term sustainability. To help CEOs and executives make radical improvements in these areas, IESE Business School has launched a special program, which is set to take place May 4-8 in New York City.

"Creative Cultures: Making Innovation Work" is designed to show business leaders how to establish innovation as part of their corporate culture, so that processes, systems and attitudes work together to achieve a long-term competitive edge.

The program covers:

- the role of the innovation architect

- open source vs. crowd-sourced innovation

- creative principles in practice

- shaping the ecosystems of innovation

- making it happen in the next 100 days

"A culture of innovation is driven by the individual," says IESE Professor Paddy Miller, who leads the program. "Yet it's instilled in the organization by small teams working together on a daily basis."

Other members of the faculty team are:

- Antonio Davila (Doctor of Business Administration, Harvard University), author of Making Innovation Work: How to Manage It, Measure It and Profit from It

- Erich Joachimsthaler, (Ph.D. in Business Administration, University of Kansas), founder and CEO of Vivaldi Partners

- Thomas Wedell-Wedellsborg (MBA, IESE Business School), Managing partner at 13 MBAs and specialist in innovation and creative methodologies.

Prof. Miller and Wedell-Wedellsborg maintain a blog, where they examine innovation and creativity in companies (www.miller-wedell.com).

Participants to the Creative Cultures program will work in small teams to analyze business scenarios focused on innovation issues, followed by group discussions facilitated by faculty leaders. They will develop individual action plans and strategies to take back to their companies. In addition, they will have the invaluable opportunity to hear from innovation luminaries at the World Innovation Forum. Because innovation is most effectively carried out in small groups within firms, participants are encouraged to attend the program with other members of their management teams.

IESE Business School is one of the world's leading business schools. With campuses in Europe and a newly-created center in New York, IESE provides high-caliber executive education programs for business leaders and companies around the world.

For more information on the program, visit "Creative Cultures: Making Innovation Work."

To view a video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=U2Y3UjzDL7E

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20090226-CreativeCultures800.jpg

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