SOURCE: Value Card Alliance

Value Card Alliance

January 31, 2011 18:04 ET

If Cash Is King, Barter Is Queen: Value Card Alliance Brings Barter Into the Mainstream

PHOENIX, AZ--(Marketwire - January 31, 2011) - In today's business climate, it's no secret that cash liquidity is the name of the game. However this is a catch-22 for many who are trying to grow their business. As small business owners are attempting to cut costs to preserve precious cash resources, they are forced to cut back on much-needed marketing and employees.

The challenge is clear: Small businesses need to increase their sales, but people are holding tightly onto their cash more now than ever. This makes the selling process more difficult, thus business growth is stunted.

"Many small businesses are offering steep discounts to keep cash coming and their doors open," says Brian Beal of Value Card Alliance, a Phoenix based barter company. "But there is a better way -- a way to cut costs, increase profits and accelerate sales revenue: 'Barter!' Barter can fill empty seats in restaurants, fill vacant billable hours that are sitting useless, move excess inventory at retail rates and generate cash referrals."

According to many Value Card members, barter allows you to pay for things that you would normally have to pay cash for like Marketing, Dentists, Chiropractors, Dining, Dry Cleaning, Printing, Clothing, Employee Benefits, Home Improvements, Car Washes and more. Professional services, such as attorneys, accountants, and medical services, are also available on barter. For small businesses unable to provide medical and dental insurance to their valued employees due to budget cuts, barter has become a viable tool to keep in stride. Now small businesses can offer quality medical and dental plans to key employees without having to spend precious cash.

"It amazes me how few people are even aware that this service is available," says Christie Acevedo, Beal's partner. "It solves so many problems that plague the small-business owner today. If cash is King, then Barter is definitely Queen. Once small business owners who have never used a professional bartering service understand the value of barter business, they learn how to incorporate it into their lifestyle permanently. It does require a tad bit of creativity and out of the box thinking, however."

There are more than 400,000 small businesses in Arizona today. A small percentage of these businesses have gone unaffected by the current downtrend in the economy -- and the same small number of businesses has incorporated barter as a tool to hedge against current recessionary trends. That number is changing quickly as more small businesses discover the buying power of barter trade.

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