SOURCE: Road & Track

July 14, 2010 09:10 ET

If You're Passionate About What You Drive, Tell Shell!

Editors from Road & Track, Car and Driver and Cycle World Gear Up to Judge Shell V-Power® "Fuel My Passion" Contest and Sweepstakes

NEWPORT BEACH, CA--(Marketwire - July 14, 2010) -  If you're passionate about what you drive, and you'd like to share it with the world, you could win five years of Shell V-Power® gasoline plus a brand new Audi® S5 or Q7, or a Harley-Davidson Motorcycle, in the Shell V-Power® "Fuel My Passion" Contest and Sweepstakes. Contestants can enter online at www.shell.us/fuelmypassion.

The contest, launched last week, is offering vehicle enthusiasts the opportunity to submit a photo and a few sentences about how Shell V-Power® fuels their passion for luxury or sports vehicles, trucks, motorcycles, boats, RVs or other premium rides.

Those who enter have a chance to win one of five category grand prizes, including free Shell V-Power® for a year or a $500 Shell Gift Card. What's more, each qualified contestant will automatically be entered into a separate sweepstakes for a chance to win a grand prize of their choice - either a brand new Audi® S5 or Q7, or a Harley-Davidson® Electra Glide® Ultra Limited Motorcycle AND five years of Shell V-Power®. Entrants do not need to participate in the writing and photo contest to be entered into the grand prize sweepstakes.

Each qualified entry will be judged by a panel of high-profile vehicle experts and enthusiasts, including Editors-in-Chief Matt DeLorenzo from Road & Track, Eddie Alterman from Car and Driver and Mark Hoyer from Cycle World

"We're on a quest to find people who are just as passionate about the vehicles they drive as we are," said Matt DeLorenzo. "We're looking for someone who can best articulate why they're such an ardent enthusiast of the car, truck, boat, RV or motorcycle they drive -- the vehicle that fuels their passion and the fuel that makes that passion come alive." 

Shell, which is the official fuel sponsor of leading vehicle enthusiast magazines Road & Track, Car and Driver and Cycle World, says the contest is "fueled" by Shell V-Power® customers who have made it America's best-selling premium gasoline. With the highest concentration of the Shell Nitrogen Enriched Cleaning System, Shell V-Power® provides maximum protection against performance-robbing engine gunk, so motors can run optimally in all kinds of driving environments. 

Contestants are required to submit a creative photo showing themselves giving the "V" sign (which symbolizes Shell V-Power®) along with their favorite ride. Sports cars, luxury cars, motorcycles, boats, RVs or other premium rides are welcome. What's more, contestants must submit a few sentences describing how Shell V-Power® fuels the passion they have for their vehicle. The story should be creative and should express a unique or special bond between the entrant and his/her ride.

Contestants can pick from five different contest categories, with a limit of one entry per person, per category. The categories are:

  1. Luxury and Vintage Vehicles
  2. Sport and Performance Vehicles (including Hot Rods)
  3. Trucks, SUVs and Minivans
  4. Motorcycles
  5. Other Premium Rides (modified cars, RVs, etc.)

Contest registration takes place July 6 - July 27, 2010. There is no purchase necessary to participate.

For complete information about the contest and sweepstakes, visit www.shell.us/fuelmypassion.

For more information about Shell V-Power®, America's best-selling premium gasoline, visit ShellVPower.com

No purchase necessary. Entry ends 11:59:59 PM PT on 7/27/10. Must be a US legal resident, 18 and older. Void in Puerto Rico, Delaware, Maryland, New Jersey, Virginia and where prohibited. For Official Rules, go to www.shell.us/fuelmypassion. Sponsor: Shell Oil Products U.S., 910 Louisiana, Houston, Texas 77002.

About Road & Track
Road & Track
(http://www.RoadandTrack.com) is the longest-running and most trusted automotive magazine brand in the United States. The content that is provided by Road & Track across a variety of platforms is intended for the passionate automotive enthusiast and contains information about cars and driving blended with wide-ranging feature stories, entertainment and racing coverage. Road & Track's road tests and comparison tests are the most complete and technically accurate in the industry, focusing primarily on domestic and imported sports cars and sports sedans that are a cut above the ordinary in performance, handling, engineering and efficiency - cars that are above all, fun to drive. Road & Track is a part of the Jumpstart Automotive Group.

About Car and Driver
Car and Driver (http://www.CarandDriver.com) is known for its expert editorial team consisting of credible journalists who are highly regarded by car enthusiasts and automotive manufacturers for their integrity and high standards. The magazine is published by Hachette Filipacchi Media U.S. (www.hfmus.com) twelve times each year, boasting the largest audience of any monthly automotive magazine. The Car and Driver brand is a leading source of information for automotive enthusiasts and in-market car buyers. The brand also extends to many platforms, including websites, mobile sites, radio, iPhone/iPad apps, events, custom marketing programs and integrated marketing databases. Car and Driver is a part of the Jumpstart Automotive Group.

About Cycle World
Cycle World (http://www.CycleWorld.com) is the premier source of motorcycle performance information for the ultimate motorcycle hobbyist. With editorial content covering everything from technical reviews to professional profiles and competition coverage, each issue of this monthly publication serves to inform and inspire. Whether you're a sport tourist or a skilled sport rider, Cycle World is your go-to guide for anything pertaining to the motorcycle industry, including information about the latest gadgets, detailed model reviews and performance tests, product comparisons, expert opinion and more. Cycle World encourages you to make an informed buying decision by providing you with information to help you get the best products at the best prices. 

Contact Information

  • MEDIA CONTACTS:
    Heather Spilsbury
    Edelman
    (323) 202-1462

    Kass Dawson
    Road & Track
    (415) 738-3415
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