SOURCE: mUrgent Corporation

May 08, 2007 10:00 ET

IFA Names mUrgent Preferred E-mail Marketing Vendor

SANTA ANA, CA -- (MARKET WIRE) -- May 8, 2007 -- The International Franchise Association has announced the selection of mUrgent as its official e-mail marketing service provider and the newest addition to the association's Preferred Vendor Program, according to mUrgent Director of Business Development for North America, Matthew Cole.

"Being given Preferred Vendor status by such a distinguished organization is a tremendous step for mUrgent and the entire company is ready to show the IFA and its members the best e-mail marketing coupled with the best client care in the industry," says Cole.

IFA recognizes mUrgent as a top-tier email marketing provider and has chosen the company because of its ability to customize email marketing programs for small to enterprise level franchise systems. mUrgent has geared their full-service franchise program specifically to provide agency quality service to all levels of the franchise system and will function as a liaison between corporate marketing teams and individual franchisees. This will help ensure consistent marketplace branding and positioning while providing franchisees the ability to execute specific offers to local customers.

"E-mail marketing is an emerging promotional tool that IFA-member franchisors, franchisees and suppliers can use to great benefit," said IFA President Matthew Shay. "As an IFA Preferred Vendor, mUrgent will offer association members exclusive pricing and services that will enhance their e-mail marketing programs."

This two-year partnership between mUrgent and IFA will include exclusive pricing and services to association members -- franchisors, franchisees and suppliers. Communication to these members will occur through such marketing efforts as advertisements in the IFA monthly publication, Franchising World magazine, as well as through tradeshows and online appearances.

About the International Franchise Association

The International Franchise Association, founded in 1960, is a membership organization of franchisors, franchisees, and suppliers. The association's mission is to protect, enhance and promote franchising and maintains the vision of acting as a voice and to be acknowledged as a leader for franchising worldwide.

About mUrgent

Headquartered in Santa Ana, California, mUrgent Corporation (www.murgent.com) delivers the most profitable, high-touch email marketing services for companies that are serious about increasing repeat business and loyalty. With decades of combined online and traditional marketing and sales experience mUrgent differentiates itself by focusing on small to mid-sized businesses in the restaurant and franchise industry and provides the most affordable email marketing solutions.

Contact Information

  • Corporate Contact:
    Lynne Hakes
    Marketing & PR
    mUrgent Corporation
    714-918-3732 x 230
    Email Contact