SOURCE: iFactory


June 28, 2011 11:00 ET

iFactory Leads Redesign of Dana-Farber Cancer Institute's Website

BOSTON, MA--(Marketwire - Jun 28, 2011) - With a 63-year history leading the fight against cancer, Dana-Farber Cancer Institute is a pioneering cancer care and research facility. iFactory, an award-winning interactive design and development firm, had the honor of redesigning and developing the organization's website.

iFactory was charged with redesigning the site for a host of different users through welcoming and innovative design. Along with this, they were tasked with restructuring the ways in which users search and find content.

"Dana-Farber Cancer Institute's website has a complex set of users with a variety of needs," said Alen Yen, President/Creative Director for iFactory. "We needed to engage in a user-centered discovery, architecture and design process to ensure we created the best possible experience for all site visitors."

With more than 4,000 pages of cancer-related content, the new site uses a new navigation system to make it easier for users -- from patients to survivors to referring physicians -- to quickly access the information they seek. The more functional and user-friendly site welcomes visitors with bold images that depict Dana-Farber's mission of research and clinical excellence.

Other new features of the site include: gateway pages for adult and childhood cancer survivors, and for referring physicians; how-to and medical news videos; physician video interviews; instructional care information; and recipes from Dana-Farber nutritionists.

"Thanks to a forward-thinking client team and organization," continued Yen, "we achieved our goal while supporting Dana-Farber's ongoing mission to understand, research and treat cancer. We were honored to work with such an incredible team and organization."

About iFactory
Since 1992 iFactory has delivered innovative, inspiring, and intelligent interactive solutions to more than 150 organizations in a variety of verticals including health care, higher education, publishing, and nonprofit. The company brings together design vision, engineering knowledge, and project management skills that result in the highest quality digital media solutions every time, on time. Based in Boston, MA, iFactory is a division of RDW Group, a leading integrated communications firm. For more information, please visit

About Dana-Farber Cancer Institute
Dana-Farber Cancer Institute is a principal teaching affiliate of the Harvard Medical School and is among the leading cancer research and care centers in the United States. It is a founding member of the Dana-Farber/Harvard Cancer Center (DF/HCC), designated a comprehensive cancer center by the National Cancer Institute. It provides adult cancer care with Brigham and Women's Hospital as Dana-Farber/Brigham and Women's Cancer Center and it provides pediatric care with Children's Hospital Boston as Dana-Farber/Children's Hospital Cancer Center. Dana-Farber is the top ranked adult cancer center in New England and, in partnership with Children's, the top ranked pediatric cancer center in the country, according to U.S. News & World Report. It is also one of the largest recipients among independent hospitals of National Cancer Institute and National Institute of Health grant funding.

Contact Information

  • Media Contacts:
    Lori LoTurco
    Marketing Manager
    iFactory/RDW Group
    Email Contact

    Bill Schaller
    Director of Media Relations
    Dana-Farber Cancer Institute
    Email Contact