SOURCE: iFinix Corp.

February 06, 2007 10:31 ET

iFinix Corporation Appoints Advertising Agency

NEW YORK, NY -- (MARKET WIRE) -- February 6, 2007 -- iFinix Corporation (PINKSHEETS: INXR) announced today that it has appointed Ed Yeaker Associates, Inc of N.Y. to launch an advertising and promotional campaign for iFinix Corporation's Phoenix line of financial services and products.

Drew Budhu, iFinix Chairman, commented, "We are pleased to draw upon Ed Yeaker Associate's extensive experience in brand building for some of America's largest corporations. With their creative input and marketing guidance we will employ a full range of integrated marketing tools, including television and print advertising, plus radio and internet marketing to generate brand awareness among individual investors, institutional investors and the financial community."

The management team of Ed Yeaker Associates has served a diverse group of well-known national and regional clients including Seagram, Bristol Myers, General Foods, Colgate, Clairol, Nabisco, Bed, Bath & Beyond and WFAN.

Additionally Yeaker's PR affiliate, David Kaminer, former Vice President and spokesperson for COMDEX, the computer industry's premier trade event, brings the expertise necessary to help make the technology industry aware of iFinix as a serious player in the business.

Ed Yeaker commented, "We welcome the opportunity to work alongside iFinix in crafting their business development strategy while simultaneously working to create brand awareness and consumer recognition. Further, we understand the comprehensive effort required to affect the rollout of a diverse product line planned throughout 2007 by the iFinix team. We look forward to applying our proven range of knowledge to maximize the opportunity that exists for iFinix in the marketplace."

"The appointment of Ed Yeaker Associates," concluded Mr. Budhu, "comes at a time in our corporate history when we are poised to bring to the marketplace a suite of products designed to best fill the needs of both traders and investors alike. During the past decade web-based technologies have become commonplace and enable the individual investor to compete on more of a level financial playing field with the competition. We see a unique and vast opportunity in this market niche that still remains underserved by a fragmented assemblage of services and platforms which we feel lack the vibrancy of the iFinix products. iFinix expects to evolve with its customers to provide under one umbrella a complete set of data analysis and trading tools, with a special dedication to the needs and demands of the microcap and small cap investment community."

About iFinix:

iFinix is a diversified information technology services and solutions company. Our people combine expertise in systems integration, outsourcing, infrastructure, server technology and consulting with precision thinking and relentless execution to help clients. iFinix is a leading global provider of financial and business information to professionals and active individual investors. Building on a 20-year legacy of delivering time-sensitive financial information, Phoenix Provides streaming, real-time market data, news and analytics. The company's suite of products includes Phoenix Pro, the Phoenix Market Scanner, Phoenix Analyst and eFinix.

Legal Notice Regarding Forward-Looking Statements:

Safe Harbor: This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of iFinix Corporation to be materially different from the statements made herein.

Contact Information

  • Contact:
    iFinix Corporation
    Investor Relations
    516-504-3981 x301