SOURCE: iGames, Inc.

iGames, Inc.

July 07, 2010 13:01 ET

iGames & S2 Games Team Up to Offer Free, Exclusive Access to Heroes of Newerth at LAN Centers

New Service to Improve User Experience, Boost up Heroes of Newerth Game Play at LAN Centers Around the World

MOUNTAIN VIEW, CA and KALAMAZOO, MI--(Marketwire - July 7, 2010) -  Games industry marketing agency and LAN center promoter, iGames, and independent game developer and publisher, S2 Games, have teamed up to launch a new service allowing gamers to play the Action-RPG game Heroes of Newerth (HoN) with their own individual accounts at LAN centers without having to pre-purchase the game. This service is now available for seat purchase by LAN centers in more than 30 countries around the world.

This LAN center-specific solution makes account-based games better suited for the LAN center environment. Until now, the only way gamers could play the game at LAN centers before buying it was for those LAN centers to purchase "house accounts" to share among multiple users, which restricted the extent to which their customers could develop their own in-game experience and severely limited the playability in a LAN center environment. Alternatively, gamers had to purchase their own game in order to be able to use their personal account credentials to play at the center. This defeated the whole "try before you buy" model that has been a major modus operandi for LAN centers.

This new service allows LAN center customers to create personal accounts and play as much as desired before deciding whether they wish to purchase the game to continue playing from home or anywhere else. LAN centers provide them exclusive, unlimited access to their own characters and game play settings, allowing for game persistence and an overall better gaming experience.

"We've looked for ways to improve user experience for our games and maximize playability no matter where people play," said Marc DeForest, CEO of S2 Games. "LAN centers are great venues where Heroes of Newerth has been very popular ever since the beta was released. So, it made sense for us to support them and help them promote our product further," he explained. "As the LAN center industry champion, iGames was the perfect partner to do that," he added.

"We are thrilled that S2 committed to making this great game even better for LAN center customers," stated Mark Nielsen, iGames' President. "This solution demonstrates how LAN centers can be a great platform to launch and grow the community of account-based and persistent games," he further explained. "In addition, this will allow a better assessment of the impact LAN centers have on a game's popularity, which should prove very valuable for publishers' future promotion strategies," Nielsen concluded.

"The Heroes of Newerth Service has provided our center with a cost effective way of offering the game to our customers with all the benefits of a retail account," said Brian Cuerdon, General Manager of Euphnet Cyber Café in Sunnyvale, California. "It is also a great opportunity for our customers to try the game out before deciding to buy it for themselves. I highly recommend this program to other LAN centers, as it is beneficial to both their business and their customers' experience at their centers," Cuerdon added.

Since its limited release last month, the service has generated hundreds of LAN center transactions and thousands of gamer account creations. For more information about the service or to sign up, visit or contact iGames directly at or 650-917-9888 x215.

About Heroes of Newerth

Heroes of Newerth (HoN) is a session-based, multiplayer, Action-RPG game based on the popular mod, Defense of the Ancients. Two teams of 5 play as special Hero units with the assistance of AI-controlled armies in an attempt to destroy the enemy base. As a match progresses, players can earn experience and gold which can be used to upgrade skills or purchase items to make their characters more powerful. The team oriented design of HoN and unprecedented Voice-Over-IP controls allow for a incredibly deep tactical team based experience unlike any other. HoN is available to purchase for Windows, Mac, and Linux for $30 USD. More information on this title can be found at

About iGames

iGames, Inc. offers a wide range of services to help independent and franchised LAN centers, also known as game centers. iGames has established strong relationships with industry leaders to provide a wide variety of products, services and programs to member LAN centers and gamers including software licensing, hardware discounts, exclusive game launches, tournaments, and ladders. Today the company counts well over 600 member centers and 1.2 million gamers, initiating and co-organizing more than 200 activities a year. To learn more about iGames, visit

About S2 Games

The core S2 Games team is an experienced group of developers from diverse backgrounds, including film, fine art, computer science and business. Through this mix of skill and experience, a synergy is born creating a fresh perspective in game design. The mission of the S2 Games team is to create the next level of multiplayer gaming. With the creation of the K2™ Engine, they have the freedom to take online multiplayer games to heights not reached before. For more information, visit the company's website at

Contact Information

  • Media Contact:
    Christine Goutaland
    iGames, Inc.
    Email Contact
    650.917.9888 ext. 217