Interactive Gaming Holdings Plc

March 29, 2006 01:04 ET

IGH Launches Re-Branded Website for Premier Bet

LONDON, UNITED KINGDOM--(CCNMatthews - March 29, 2006) - Interactive Gaming Holdings Plc ("IGH" or "the Group")(AIM:IGH), the online sports betting and gaming operator, announces that it has successfully launched the re-branded website for Premier Bet.

Interactive Gaming Holdings acquired Premier Bet, a fixed odds bookmaker based in London, in August 2005 for a total consideration of Pounds Sterling 1.2 million. Founded in 2002, Premier Bet is a leading exponent in offering a competitive range of betting options on football. Premier Bet's customers have the ability to bet across a wide range of markets, including traditional fixed odds, Asian Handicaps, Unders & Overs, Outrights and Specials.

Customers can now place bets on several new sports offered on the Premier Bet website, including Horse Racing, US Sports, Rugby Union and League, Cricket, Tennis, Darts and Snooker. Soon to be offered sports include Golf, Speedway, Cycling and Boxing.

The Premier Bet website has now been fully migrated towards the Orbis Technology platform with all back office administration functions managed from a central location. This improved infrastructure will optimise efficiencies across all betting channels.

Commenting on the launch, Thomas Taule, Chairman and Chief Executive of Interactive Gaming Holdings, said: "I am delighted to announce the re-launch of our Premier Bet website which demonstrates our commitment to growing our sports coverage.

As stated in our preliminary results, we are looking at ways to expand Premier Bet's geographical reach. To support this growth, we will shortly add multiple languages to Premier Bet's website."

Notes to Editors

Interactive Gaming Holdings plc is a leading online sports betting and casino operator listed on the AIM market of the London Stock Exchange.

IGH provides its customers with a complete gaming experience offering seamless integration between traditional sports betting and its casino products.

The Group's strategy is to enhance organic growth by focusing on selective value-enhancing acquisitions within the online sports betting and gaming sectors. In addition to IGH's existing customer base, the Company is actively pursuing, under revenue share agreements, white-label opportunities with significant brand names.

To date, IGH has made two acquisitions, namely Heathorns, the world's oldest established bookmakers in March 2005, and Premier Bet, a fixed odds bookmaker based in London, in August 2005.

Further information on Interactive Gaming Holdings can be found at

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