Ipsos Reid

Ipsos Reid

March 10, 2009 06:01 ET

Ignatieff Liberals (33%) Continue to Edge Closer to Harper Conservat

Grits (42%) Open a 5-Point Lead in Ontario over Tories (37%)

Attention: News Editor TORONTO, ON--(Marketwire - March 10, 2009) - Toronto, ON - As politicians in Ottawa focus on how best to spend budgeted stimulus funds to help steer Canada out of an economic recession by creating jobs, a new Ipsos Reid poll of over 2,000 Canadians conducted on behalf of Canwest News Service and Global Television has revealed that Michael Ignatieff and his Liberal Party continue to make gains on Prime Minister Harper's Conservative Government.

If an election were held tomorrow, the Conservatives would receive support from 37% of decided voters (unchanged from early February), while the Liberals would receive 33% support, up 2 points nationally. While the Liberals continue to make steady gains since Mr. Ignatieff took over the helm of the party, Conservative support has flat-lined as they failed to receive a post Obama-visit gain in the polls just weeks after the American President's first official state-visit abroad.

The NDP would receive support from 12% of Canadians (down 2 points), while the Green Party would receive 8% of the vote (up 1 point). The Bloc is enjoying support from 10% of decided voters nationally (unchanged), or 41% in Quebec. Six percent (6%) remain undecided.

Support for the major parties varies by region, and it appears that gains in Ontario are driving the increase in support for the Liberals:

In seat-rich Ontario, the Liberals (42%) have opened up a 5-point lead over the Conservatives (37%), while the NDP (12%) and Greens (8%) are far behind.

In Quebec, the Bloc (41%) maintains a healthy lead over the Liberals (27%), while the Conservatives continue to trail off (16%). The NDP (10%) and Green Party (6%) lag.

In British Columbia, the Tories (50%) have a wide lead over the Grits (26%), NDP (14%), and Green Party (9%).

In Alberta, the Conservatives (70%) continue to paint the province blue, while the Liberals (15%), NDP (10%) and Green Party (6%) are well behind.

In Saskatchewan and Manitoba, the Conservatives have 49% support, followed by the Liberals (28%), NDP (16%) and Green Party (6%).

In Atlantic Canada, the Liberals (41%) are on top, followed by the Tories (29%), the NDP (17%) and the Green Party (12%).

These are the findings of an Ipsos Reid poll conducted February 24 to March 5, 2009 for Canwest News Service and Global Television. For the survey, a representative randomly selected sample of 2,002 adult Canadians was interviewed by telephone. With a sample of this size, the results are considered accurate to within ± 2.2 percentage points, 19 times out of 20, of what they would have been had the entire adult population of Canada been polled. The margin of error will be larger within regions and for other sub-groupings of the survey population. These data were weighted to ensure that the sample's regional and age/sex composition reflects that of the actual Canadian population according to Census data.

For more information on this news release, please contact:
Dr. Darrell Bricker
President & CEO
Ipsos Reid
Public Affairs

About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.

To learn more, please visit www.ipsos.ca.

About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2007, Ipsos generated global revenues of €927.2 million ($1.27 billion U.S.).

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


Contact Information