SOURCE: Ignite Media Solutions

December 18, 2008 13:38 ET

Ignite Media Solutions Announces Direct Response Marketers' Holiday Wish List

The Top Ten Things Marketers Are Asking for This Holiday Season

OLDSMAR, FL--(Marketwire - December 18, 2008) - In the past, advertisers controlled how consumers could respond. Today, consumers dictate when, where and how they choose to buy. This shift has created a more fragmented audience, increasing the cost to acquire a new customer while advertising costs increase or stay the same. In fact, McKinsey and Company predicts that "by 2010, traditional TV advertising will be one-third as effective as it was in 1990."

Direct response marketers are now forced to look beyond traditional media to make advertising programs more effective and capture response on marketing campaigns across phone, TV and Web. With budgets being slashed and consumers making more prudent purchase decisions, direct response marketing professionals have an extensive wish list of their own this holiday season.

The experts at Ignite Media Solutions, LLC (Ignite) today announced the top wish list items for direct response marketers based on their continued discussion with partners and customers.

This year's list includes:

  1.  Higher conversion rates
  2.  Increased ROI on every campaign
  3.  The conversion of shoppers into buyers across every channel
  4.  Increased effectiveness of media buys
  5.  Ability to make campaign/offer changes on the fly
  6.  Mobile advertising to become a reality
  7.  Unbelievable results when marketing to house database
  8.  Unlimited campaign budget
  9.  Finding consumers with a propensity to buy
  10. Connecting the right offer with the right consumer

"At this time of the year, direct response marketers are trying to make their holiday campaigns more effective than last year and exploring new ways to make every campaign in 2009 a rousing success," said Michael Ferzacca, CEO, Ignite Media Solutions. "Shoppers are savvier than ever and demand the ability to purchase what they want, when and how they want it. Direct response marketers need to make every campaign profitable by reaching consumers where they live and shop, be it by phone, TV or the Web."

Working successfully with hundreds of high-volume direct response clients, Ignite captures consumers at the point of response and ensures that advertising programs are fully actionable and measurable -- across media and channels.

About Ignite Media Solutions, LLC

Ignite Media Solutions, LLC delivers a comprehensive direct response solution that efficiently converts consumers through any channel -- phone, Web or mobile -- into buyers. Working successfully with high volume direct response clients, Ignite ensures that advertising programs are fully actionable and measurable across media and channels. As the only integrated solution for DRTV, online, mobile and more, Ignite offers seamless implementation and reporting. For more information, please visit www.ignitemedia.com.

Contact Information

  • MEDIA CONTACT:
    Kim Pegnato
    BluePoint Venture Marketing for Ignite Media Solutions
    Email Contact
    781-861-7800