SOURCE: Ignite Media Solutions

Ignite Media Solutions

February 25, 2009 10:00 ET

Ignite Media Solutions Appoints New CIO and CTO

Company Extends Executive Team and Technology Infrastructure to Meet Growing Demand for Integrated Direct Response Solutions

OLDSMAR, FL--(Marketwire - February 25, 2009) - Ignite Media Solutions, a recognized industry leader in multi-channel behavioral targeting, is announcing the addition of Gary Smith and Tom Murphy to its executive team as CIO and CTO, respectively.

"Marketers are quickly realizing the need for and value of an integrated, multi-channel approach to avoid leaving consumers and profit on the table for their competitors. We are committed to transforming the direct response industry, and have built a team with the vision and experience to ensure we have the ideal technological foundation in place," said Michael Ferzacca, CEO, Ignite Media Solutions. "By bringing Gary and Tom on to our executive team, Ignite is even better positioned for continued expansion, innovation and success."

As the newly appointed CIO, Gary Smith will leverage his substantial e-commerce expertise to ensure Ignite Media Solutions is well poised to meet the growing demand for innovative and cost-efficient programs. Smith will lead the development of the applications, systems and products that will continue to positively impact customer ROI. Smith has previously served as CIO at a range of high-growth e-commerce companies, including: Simplexity, an online provider of wireless services and devices; InPhonic, Inc., a publicly traded Internet wireless retailer; and Varsity Group, Inc. He has also held various leadership positions at Discovery Communications, Inc., including Vice President of Technology. Smith holds a B.S. from the University of Maryland.

Ignite is also announcing the promotion of Tom Murphy to CTO. Since joining the company more than a year ago, Murphy has provided leadership in the expansion of the company's technology operations, with a focus on security, compliance, performance and reliability. Murphy has 32 years of experience in technical and executive management positions designing, building and operating infrastructure for start-ups and global businesses. His background includes senior positions at TRT Telecommunication, Cable & Wireless, Pacific Gateway and Simplexity. Murphy holds a B.S. from the University of Maryland and an M.B.A. from Mount Saint Mary's.

About Ignite Media Solutions, LLC

Ignite Media Solutions, LLC delivers a comprehensive direct response solution that efficiently converts consumers through any channel -- phone, Web or mobile -- into buyers. Working successfully with high volume direct response clients, Ignite ensures that advertising programs are fully actionable and measurable across media and channels. As the only integrated solution for DRTV, online, mobile and more, Ignite offers seamless implementation and reporting. For more information, please visit www.ignitemedia.com.

Contact Information

  • MEDIA CONTACT:
    Melissa Coyle
    BluePoint Venture Marketing for Ignite Media Solutions
    Email Contact
    781-861-7800