LOS ANGELES, CA--(Marketwired - Jul 11, 2016) - Bicoastal, award-winning marketing and public relations agency, Marketing Maven, has licensed the worldwide rights to patented technology that identifies threats to brand reputation via speech recognition technology. Marketing Maven now offers the service to monitor offline inbound voice, email, chat and social inbound interactions, bridging them with digital sentiment, key influencers and related content, holistically approaching reputation management.
Ignite-TEK chose to license the patented technology to Marketing Maven due to their vast experience in the direct to consumer marketing space, international and domestic client base and their reach into the government space.
"Marketing Maven's focus on online reputation management and organic SEO for their clients indicated to us that they would see the vision for taking their brand management service offerings a step further -- offline. This technology will allow major brands in healthcare, financial services, communications, travel and consumer products verticals to become more efficient at minimizing compliance risks, reducing expenses by making analysts more efficient and by quickly gathering brand intelligence from active customers," said Michael Ferzacca, chief executive officer of Ignite-TEK.
Marketing Maven's newly-acquired technology is an innovative reputation management platform. The platform is unique in that it analyzes offline reputation conversations with the ability to combine them with online brand conversations, so that a brand is better able to make decisions about its reputation holistically and subsequently improve it.
"Marketing Maven is thrilled to have acquired the exclusive license to this brand new, game-changing technology," said Lindsey Carnett, chief executive officer and president of Marketing Maven and AI Global Media's 2016 Most Influential Female in Marketing in the United States. "This technology will help government agencies, the financial community, highly visible brands and product manufacturers. There are a plethora of applications for this new technology, and the fact that we're the only agency in the world with access to this software is going to open a lot of doors for us moving forward."
To learn more about the patented technology and new offline reputation management service offerings from Marketing Maven, watch the educational video here: https://vimeo.com/172919642
About Marketing Maven
With offices in Los Angeles and New York, Marketing Maven is a full service marketing and communications agency. With origins in direct response public relations, Marketing Maven has developed into a premier voice in brand strategy, social media, innovative media relations, event marketing, tradeshow support, multicultural marketing, reputation management and search engine optimization. Marketing Maven leads the industry in utilizing advanced metrics to measure their clients' marketing reach and providing competitive analysis unparalleled in the industry. For additional information about Marketing Maven, visit www.MarketingMavenPR.com.
Ignite-TEK is headquartered in McLean, Virginia with office locations in Tampa, Florida. Ignite-TEK's mission is to improve the consumer experience by putting consumers in control of how they interact with consumers on behalf of brands. Ignite-TEK's dynamic analytics platform is complimentary to existing sales and CRM technologies. Consumer insights gathered from campaigns guide platform actions, resulting in a more natural experience and more informed marketing decisions. For more information, visit www.Ignite-TEK.com.