SOURCE: Ignited

July 10, 2007 08:01 ET

Ignited Minds Announces Name Change and Relocation to El Segundo, CA

Name Shortened to Ignited; New Facility Doubles Former Office Space

EL SEGUNDO, CA--(Marketwire - July 10, 2007) - Ignited Minds, a Top 20 LA advertising agency, is pleased to announce its relocation to El Segundo, California. Located at 2221 Park Place, the 55,000-square-foot new facility boasts over twice as much space as the agency's former office in Marina del Rey. In conjunction with the move, the agency will change its name to Ignited.

"The move and name change marks a new era for us," said Eric Johnson, president of Ignited. "We are experiencing tremendous growth, and our new facility will support this momentum while better servicing our existing clients. In addition, we decided to streamline our name to Ignited since it better represents the essence of what we do. We help spark and invigorate our clients' marketing efforts, with measurable results. The brevity of our name highlights our ability to be quick, nimble, and efficient, which is becoming increasingly important as media consumption habits continue to shift due to digital convergence."

Designed by Otto Design Group, the existing warehouse footprint was left intact, serving as a functional framework while integrating new points of interests, such as concept rooms devoted to key growth industries and client rooms showcasing the agency's award-winning work. With 30-foot-high ceilings, the open architecture encourages greater team interaction and promotes deeper cross-collaboration. Throughout the open floor plan, a rich palette of organic and tactile materials highlight key components of the space, including the grand entryway and a 5,000-square-foot mezzanine level with a new kitchen, employee lounge and gaming area. The new space reflects the firm's creative business and supports its ongoing growth needs with a residential style designed to provide employees and clients with a comfortable and enjoyable environment.

About Ignited:

Founded in 1999, Ignited is an independent advertising agency that offers a complete range of services, including advertising, interactive, event management, strategic planning promotions, graphic design and media planning and buying. Clients include Agility Logistics, Cadbury Schweppes, Disney Interactive, EA Mobile, NBC Universal Motion Pictures, Playa Vista, Sega of America, Sony Electronics, and the U.S. Army. For more information, please visit

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