SOURCE: Ignition Entertainment

May 02, 2006 14:03 ET

Ignition Entertainment Taps Reverb Communications to Lead North American Marketing & Public Relations Campaign

SAN DIEGO, CA -- (MARKET WIRE) -- May 2, 2006 -- Ignition Entertainment announced today they have hired Reverb Communications Inc. as their North American public relations and marketing agency. Reverb Communications will develop and drive both the marketing programs and media outreach for Ignition Entertainment and their upcoming videogame products.

"Ignition Entertainment was looking for an agency with the experience to take great videogames and provide them with the public relations and marketing support they need as they head to market," said Paul Robinson, President of Ignition Entertainment. "Reverb Communications will be integral in launching our upcoming titles."

Reverb Communications is a full-service agency that specializes in providing integrated marketing, sales and public relations programs to technology and entertainment-based organizations. The agency will handle the public relations efforts for Ignition Entertainment at the upcoming Electronic Entertainment Expo (E3) in Los Angeles next month.

"Ignition Entertainment has had great success this year with Archer MacLean's Mercury," said Doug Kennedy, Vice President of Business Development for Reverb Communications. "They have a terrific roadmap and Reverb is excited to participate in the planning for their future titles."

For more information about Ignition Entertainment, please visit www.ignitionent.com

Note to editors: Ignition Entertainment will be at booth #7015 (SNK PLAYMORE CORPORATION) in Kentia Hall. To book a private meeting to see Ignition Entertainment's E3 line-up, please contact media@reverbinc.com

About Ignition Entertainment Limited

Ignition Entertainment Limited is a privately owned software developer and publisher of entertainment titles for the PlayStation®2 computer entertainment system and PSP™ (PlayStation® Portable) system, Nintendo GameCube, Game Boy Advance, and DS, and the Microsoft Xbox. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record within the international games industry, and to bring a fresh new approach to both the development and distribution of original gaming product.

You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com.

About Reverb Communications

Reverb Communications Inc. is a strategic marketing, sales and public relations agency specializing in technology and entertainment-based clients. With a powerful blend of expertise, Reverb integrates precise corporate messages with marketing programs that drive consumer demand and result in increased client product sales.

Additional information can be found on the Reverb Communications website www.reverbinc.com

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