SOURCE: Ignition

May 14, 2007 14:24 ET

Ignition, SMU to Announce Winner in $50,000 TI Scholarship Contest to Design Gaming Projectors

DALLAS, TX -- (MARKET WIRE) -- May 14, 2007 --Ignition, a design and product development company, and The Guildhall at Southern Methodist University (SMU), a video game development graduate program, announced today that they plan to name the winner of a unique scholarship contest sponsored by Texas Instruments (TI) (NYSE: TXN) to design gaming projectors. The announcement will be on Tuesday, May 22, at 10:30 a.m. on the SMU main campus in the Meadows Museum, 5900 Bishop Blvd., Dallas. The winner and representatives from Ignition, SMU and TI will be available to discuss the program and answer questions at a reception immediately following the announcement.

This scholarship program was sponsored by TI to promote the benefits of DLP® technology in the exponentially growing video gaming market. Students in the SMU program were given the opportunity to design a video gaming projector using TI's DLP technology, with a $50,000 scholarship awarded to the best design. A panel of judges consisting of product designers, members of the gaming industry and academia selected three finalists from the pool of entries. Ignition worked with the finalists and engineers from TI to transform the original concepts into fully designed, functioning prototypes.

"The students from SMU are digital game developers who normally work in a virtual world -- their designs were unconstrained by the physical requirements of heat, light and the mechanics of functional projectors," commented Bryan Hynecek, Director of Design at Ignition. "But they knew what they wanted as users, and they instilled a lot of passion into their designs. So we helped them understand the technology requirements of projectors and the fundamentals of great product design. In the end, we helped bring their passion into the physical world."

The three finished products deliver unique form factors and design aesthetics targeted to specific users. They build on the original value proposition and accentuate each student's design intent. This contest demonstrated just one of the many forms of co-creation used at Ignition to develop products that connect with consumers.

"This contest was originally about how to best exploit the benefits of DLP technology in the rapidly growing digital gaming market," commented Lars A. Yoder, Vice President, DLP Front Projection Products at TI. "But it also demonstrated a new way to design. Our engineers had an incredible sense of obligation to the students and their vision. They worked relentlessly on the technology to realize that vision. In the end, the SMU students inspired TI and Ignition to inspire an industry."

The students' designs were displayed at the recent 2007 International Consumer Electronics Show (CES) in Las Vegas, and received the "Best Buzz" award in the new projector category. Based on the initial response at CES, TI has shared the projector concepts with numerous manufacturing companies to demonstrate DLP's value proposition in the gaming market. As a result, several manufacturers are considering producing similar gaming projectors using DLP technology.

"Working with Ignition and SMU enabled TI to engage directly with the target user to understand the application of their technology -- and to use their technology in new ways to achieve tangible business results," said Peter Raad, Executive Director at The Guildhall at SMU. "This collaborative effort bridged the divide between business and academia in what we like to call a 'living laboratory' to create innovative new products in one of the hottest markets in the world."

About Ignition:

Ignition is a design and product development company with offices in Dallas, Hong Kong and Taipei. For the past 20 years, Ignition has helped companies create ideas and turn them into successful products. Multi-disciplined teams are assembled for each project, including user research, design, engineering, prototyping, manufacturing liaison and sourcing. A unique "heuristic culture" leverages left brain and right brain thinkers from each of these disciplines to repeatedly distill and expand the pool of ideas -- until the right solution is identified. Ignition has partnered with some of the most recognized brands in the world to bring more than 1,000 products to market. Visit www.ignition.com for more information.

About The Guildhall at SMU:

The Guildhall at SMU is the premier graduate video game education program in the United States. The program offers a graduate certificate and master's degree in interactive technology. The Guildhall at SMU has a 95 percent placement rate and its graduates work for more than 60 of the world's leading video game companies. The purpose of the school is to prepare artists, level designers and programmers as professionals for the video game industry. Many of the school's founders and advisors are industry icons. In addition, industry veterans make up the faculty. More information about The Guildhall at SMU and how to apply for admission is at http://guildhall.smu.edu.

Contact Information

  • Media Contacts:

    Ignition:
    Cassie McQueeny-Tankard
    Email Contact
    (972-516-8705)

    The Guildhall at SMU:
    Ron Jenkins
    Email Contact
    (972.473.3546)