SOURCE: hibu


February 12, 2014 11:26 ET

Ignoring the Move to Mobile Could Cost U.S. SMBs $1 Trillion This Year

Survey Finds Only 9 Percent of U.S. Small and Medium-Sized Businesses Have Optimized Their Websites to Work With Mobile Devices

THE WOODLANDS, TX--(Marketwired - Feb 12, 2014) - Today hibu, a leading provider of digital marketing solutions and websites, announced survey results that show U.S. small and medium-sized businesses (SMBs) could be missing out on $1 trillion in annual revenue by not having mobile-optimized websites. The survey, conducted by Impact Research for hibu, asked 900 U.S. SMB owners and IT leaders about their companies' websites, revenues and future plans for the mobile Web.

Responding businesses averaged $1.1 million in annual revenue, near the national average reported by the U.S. Censusi. Businesses without mobile-optimized websites predicted that building a mobile-optimized website would increase their annual revenue by an average of 4 percent. With more than 24 million SMBs in the United States without a mobile-optimized website, this could mean up to $1 trillion in missed revenue each year.

"We set out to learn more about whether U.S. small and medium-sized businesses are ready for the growing tide of mobile customers, and with up to $1 trillion in missed annual revenue, it's clear there is a lot of work yet to do," said Matt Anderson, Chief Digital Officer for hibu. "The answer to our nation's economic challenges lies with small businesses, and capturing this lost revenue is key to driving economic recovery."

The research also found that SMBs recognize the importance of mobile optimization, and know its value is growing. Respondents predicted that mobile online transactions will have the greatest percentage annual growth across all sales channels in 2014, reaching $90 billion -- a six-fold increase over 2013. Their predictions are supported by statistics showing the sweeping move toward the mobile Web: 56 percent of U.S. adults now use a smartphone and 82 percent have browsed the Internet on their phones.ii

While SMB decision-makers recognize that mobile is growing, few are taking immediate action. Only 9 percent of those surveyed currently have mobile-optimized websites, and of those that don't only 12 percent plan to get one in the next 12-18 months.

"Many business owners have invested in a website over the last decade, but this data tells us a website really isn't enough anymore," Anderson said. "Local merchants need a site that renders well on phones and tablets, or they are missing out on dramatic growth because 'on-the-go' people around them can't see their website well. A lot of people feel intimidated and don't know where to turn to get a mobile optimized website. So it's no wonder that there's a disconnect between the trends SMB owners are witnessing and the steps they're actually taking to embrace mobile. hibu is here to help, with beautifully designed business websites that are mobile-friendly from day one."

Today hibu also announced the launch of hibu Websites, to help SMBs compete on the Web with beautifully designed websites that are automatically optimized on all devices whether it is a smartphone, tablet or computer.

Click here to see the product news release.
Click here for full survey results and methodology.

Related links
Twitter: @hibuUS -
hibu business store:

About hibu
hibu works with small and medium-sized businesses (SMBs), helping them compete in the digital world with a broad range of online marketing solutions and websites. As a premier directories provider, hibu also offers a complete portfolio of print and distribution-based marketing services. hibu markets its solutions in the UK, US, Spain, Argentina, Chile and Peru, and has operations in India and the Philippines.

For further information about hibu, visit


ii Our Mobile Planet, US, Google, 2013

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