SOURCE: iHookup Social Inc.

April 21, 2015 08:05 ET

iHookup Social Acquires "friendable™" Brand and Intellectual Property, Will Re-Name iHookup Social

CAMPBELL, CA--(Marketwired - Apr 21, 2015) - iHookup Social, Inc. (OTC PINK: HKUP) (OTC PINK: HKUPD), a fully reporting public company that develops and markets a mobile/social app positioned at the intersection of social media and location based connections is pleased to announce that it has acquired the intellectual property assets of "friendabletm." Ihookup Social intends to rebrand its popular app and eventually, the company itself with the new friendabletm moniker in the coming months.

Full terms of the purchase agreement will be released through a related 8-k filing. The name and branding transition is expected to be seamless for the over 500,000 registered users. The agreement also includes the trademark, registration and a package of related domains, including Facebook, for its social presence.

"Over time our research indicated that we could reach a much broader consumer audience with a more inviting name and socially acceptable undertone," stated Robert Rositano Jr., CEO, iHookup Social. "While we enjoyed tremendous success with the 'iHookup Social' brand there remains a large, monetizable section of the market that viewed the brand as an entrée to one time connections, when we firmly believe that our app and technology are ideal for lasting connections of all varieties."

"As iHookup Social becomes friendabletm, we will expand beyond our romantic and dating successes with a calculated and aggressive foray into new connections for an array of interests," added Rositano. "We want friendabletm to be the nexus of all things social; a place where you locate others with the same interest, create a friendship or interest group, and perpetually view friendabletm as the source for local, social connections."

"And of course, we firmly believe that this planned expansion of market will provide greater monetization opportunities for our proven and proprietary technology," added Rositano. "This is the official launch of iHookUp 2.0, or more accurately, the beginning of the friendabletm era." http://www.friendable.com

To review the recent "iHookup 2.0" shareholder letter visit: http://finance.yahoo.com/news/introducing-ihookup-social-2-0-130000341.html

For a current Investor Presentation please visit: http://www.ihookupsocial.com/overview/

From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow

About iHookup Social:

iHookup Social is a mobile -- social app positioned at the intersection of location based connections, love and adventure, stimulating hyper -- local opportunities for our user community as well as the venues and merchants competing for their business.

The company seeks to redefine the way people connect, find love or embark on an adventure. iHookup Social is where real people make real connections and businesses pay to be their host. The by-product of our business model inherently produces "hyper-local" advertising opportunities for the company, driving customers to local venues and / or businesses. The laws of attraction or making a new connection have shifted, with the traditional meaning of "being social" or "meeting up", now taking a backseat to meeting online or through a mobile device and apps.

Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. iHookup Social takes the virtual connection and moves it toward a real-life interaction, facilitating connections and offering-up locally relevant hot spots and locations to meet up with these new connections, allowing iHookup Social to become both matchmaker and concierge. This combination provides a unique opportunity for consumer brands to offer incentives to a growing network of socially active mobile users on a hyper-local basis.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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