SOURCE: iHookup Social Inc.

January 28, 2015 09:00 ET

iHookup Social Announces Rebrand of Its Popular App, Eyes Broader Market Appeal

New Brand Name to Be Revealed in Coming Weeks

CAMPBELL, CA--(Marketwired - Jan 28, 2015) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life 'hook-up' opportunities, is pleased to announce that the Company has elected to transform its popular app via a complete rebrand across all platforms. The new name will be revealed in the coming weeks as the Company undergoes the necessary changes for a smooth transition. App downloads will proceed uninterrupted.

iHookup Social recently completed multiple rounds of focus group testing to evaluate both the expansion capabilities of "iHookup" and a possible new brand. After significant consistency in these tests and exceptional response to the new name, the decision was made.

"We realize that while we had tremendous success with the iHookup brand that we also were losing many potential users who assumed that the app was only for users looking for more intimate connections," stated Robert Rositano Jr., CEO, iHookup Social. "And while meaningful romantic connections will always be a foundation of our service, the research clearly indicates that we can greatly broaden our appeal with a rebrand."

"Soon, iHookup will transform into a venue that uniquely connects users based on interests and location with far more viral potential," added Rositano. "We will leverage the 'secret sauce' in our technology to continue to connect users looking for a relationship while also creating ways for affinity interest groups to find each other, interact, and more."

"And we will be perpetually finding ways to monetize the connections during and after a connection is made, whether it's a couple on a Friday night date at the local Italian bistro or a league of fantasy football devotees watching the game at the sports bar," added Rositano. "We are tearing down any walls that might have existed around our tremendous technology."

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iHookup Social, Inc.
iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.

About iHookup Social:
iHookup Social is a mobile -- social app that provides singles, groups and the socially active a way to connect quickly and efficiently with local, real life 'hook-up' opportunities.

The iHookup difference: An app that is all about virtual meetings translating to real-life interactions, facilitating the connection and then offering-up locally relevant hot spots and locations to engage with these new connections. An app meeting is the first step, with Venues completing a circle of service that allows iHookup Social to be both matchmaker and concierge. This combination provides a no brainer approach to "Hooking up", as well as a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.

iHookup Social... where real people make real connections... and where real businesses pay to be their host.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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