SOURCE: iHookup Social Inc.

February 17, 2015 09:15 ET

iHookup Social Attains Highest User Ratings to Date With New App

Other Critical App Metrics Also Climbing

CAMPBELL, CA--(Marketwired - Feb 17, 2015) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life 'hook-up' opportunities, is pleased to announce that the Company has attained its highest user ratings to date in the Apple's iTunes platform.

"The Company's app ratings have significantly increased following its last app update in January 2015 and is now in excess of 4 stars (out of 5) on average in the all-important Apple App Store," stated Robert Rositano Jr., CEO, iHookup Social. "This is a tremendous achievement for iHookup as the stars indicate user satisfaction while providing essential credibility to users considering our app."

Additionally, iHookup continues to achieve significant increases in results, following its latest app release:

  • Registration rate has increased to 76% from 23% in January 2015

  • Revenue per download has increased to .51 cents from .23 cents in January

  • Session length has more than doubled (from 19 seconds to 49 seconds)

Also, the user profile has shifted further yet into what the Company believes is its ideal target market and demographic. For the most recent period, 45% of users are age 18 - 24 and 28% of users are between 25 - 34. In total, 73% of all iHookup Social users are age 18 - 34, a highly sought after user profile in the mobile - social app marketplace.

For a current Investor Presentation please visit: http://www.ihookupsocial.com/overview/

From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow

iHookup Social, Inc.
iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.

About iHookup Social:
iHookup Social is a mobile - social app that provides singles, groups and the socially active a way to connect quickly and efficiently with local, real life 'hook-up' opportunities.

The iHookup difference: An app that is all about virtual meetings translating to real-life interactions, facilitating the connection and then offering-up locally relevant hot spots and locations to engage with these new connections. An app meeting is the first step, with Venues completing a circle of service that allows iHookup Social to be both matchmaker and concierge. This combination provides a no brainer approach to "Hooking up," as well as a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.

iHookup Social... where real people make real connections... and where real businesses pay to be their host. www.ihookupsocial.com

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

Contact Information

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    iHookup Social, Inc.
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