SOURCE: iHookup Social Inc.

December 23, 2014 09:30 ET

iHookUp Social Completes Phase I Urban Airship Integration and Submits to Apple App Store

Leading Industry Provider to Enhance Monetization Opportunities

CAMPBELL, CA--(Marketwired - Dec 23, 2014) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company and mobile/social app that enables singles and the socially active to instantly connect with local, real life 'hook-up' opportunities, is pleased to announce that it has submitted its next generation version of its iHookup Social app to the Apple App Store. The app breaks new ground for iHookup and its members as an array of new features based primarily around member-to-member connectivity will be deployed upon approval, boosting efforts to monetize hookup "Hot Spots" or locations and add advertising sponsors to the existing business model.

"This version of our app demonstrates what we believe is a critical brand separator for iHookup Social and further leverages our growing user base to extend our revenue model with the addition of sponsorship and advertising," stated Robert Rositano, CEO, iHookup Social. "Like others in the mobile/social dating space, we are intent on building upon our asset and our asset is users, facilitating connections for users, providing local hookup Hot Spots and continuing to advance our features allows us to scale. We see our customer lifecycle as perpetual and look to provide exciting opportunities for users well beyond the initial connection.

This new app immediately enhances the connectivity and quality of interaction we will now have with and among our user network," added Rositano. "But they also set the structural stage for a feature that we believe will provide a significant differentiation of iHookup Social in the early stages of 2015. Stay tuned."

The latest app's feature set includes the following:

  • NEW - Chat experience - Share Photos and Videos -- users can now share both photos and videos with other users while in chat
  • NEW - Hookup Spots - Updated nearby locations, events, restaurants, clubs -- available to share with other users while in chat mode
  • NEW - User experience Enhancements
  • NEW - Menus -- left and right menu has been slimmed down for a more focused user experience
  • NEW - Phase 1 Urban Airship feature implementation
  • NEW - Grid and Location Map view options have been reduced in order to provide a more focused core experience for users
  • App side performance optimizations
  • Server performance optimizations
  • User reported bug fixes

From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow.

About Urban Airship
Urban Airship enables brands to build relationships with their constantly connected customers through Mobile Relationship Management. Its solutions streamline the creation, delivery and management of highly targeted cross-platform mobile push messages, in-app messages, landing pages, Apple Passbook passes and Google Wallet cards. With billions of messages and tens of thousands of passes delivered each month, Urban Airship's technology sparks exceptional consumer experiences, drives app engagement and increases customer loyalty and lifetime value for the world's largest retail, media & entertainment, sports and travel & hospitality brands. For more information, visit www.urbanairship.com and follow us on Twitter @urbanairship.

About iHookup Social:
iHookup Social is a mobile -- social app that provides singles, groups and the socially active a way to connect quickly and efficiently with local, real life 'hook-up' opportunities.

The iHookup difference: An app that is all about virtual meetings translating to real-life interactions, facilitating the connection and then offering-up locally relevant hot spots and locations to engage with these new connections. An app meeting is the first step, with Venues completing a circle of service that allows iHookup Social to be both matchmaker and concierge. This combination provides a no brainer approach to "Hooking up," as well as a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.

iHookup Social... where real people make real connections... and where real businesses pay to be their host. www.ihookupsocial.com

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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