SOURCE: iHookup Social Inc.

January 20, 2015 09:26 ET

iHookup Social Enters Next Phase With "Apple App Store" Approval of New Revenue Engine App

Initial Metrics Already Express an Approximate 193% Increase in Revenue per User

CAMPBELL, CA--(Marketwired - Jan 20, 2015) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops a mobile/social app enabling singles, groups and the socially active to connect quickly, offering local, real life 'hook-up' opportunities, is pleased to announce that the Company has entered into a critical next phase of development via Apple's "App Store" approval of its new revenue oriented version of the popular app.

Powered in part by its strategic relationship with Urban Airship and their market leading technology, the new iHookUp Social app is designed to leverage the Company's fast-growing user base, while increasing user engagement aiming to dramatically increase revenue opportunities per user. The limited data sample since approval on January 8, 2015 and to date suggests an increase in revenue per user of approximately 193%.

"We have kicked off 2015 with fantastic new app features and substantial advances in technology integrations, we have taken what we learned about user behavior and desires in 2014 and coupled them with a highly efficient revenue model," stated Robert Rositano, Jr., CEO, iHookup Social. "I'm excited, but not satisfied by the early revenue per user increases and by the fact that the increased revenue has had negligible to no impact on the User Experience (UX.)"

"More than anything, this app approval signals our deliberate entry into an important new phase of growth," added Rositano Jr. "We're past proof of concept. We're past the basic framework and beta phase thinking. Now, we're fully intent on perfecting our user growth and monetization."

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iHookup Social, Inc.
iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.

About iHookup Social:
iHookup Social is a mobile -- social app that provides singles, groups and the socially active a way to connect quickly and efficiently with local, real life 'hook-up' opportunities.

The iHookup difference: An app that is all about virtual meetings translating to real-life interactions, facilitating the connection and then offering-up locally relevant hot spots and locations to engage with these new connections. An app meeting is the first step, with Venues completing a circle of service that allows iHookup Social to be both matchmaker and concierge. This combination provides a no brainer approach to "Hooking up", as well as a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.

iHookup Social...where real people make real connections... and where real businesses pay to be their host.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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