CAMPBELL, CA--(Marketwired - Sep 4, 2014) - iHookup Social, Inc. (OTCQB: HKUP), a mobile application positioned at the intersection of dating, social media and location-based connections, is pleased to report an increase in conversions to paying members from users who download the app and subsequent increases in site activity.
"After a month of intense testing with our new app live, we were able to identify a number of growth drivers for paid conversions," stated Robert Rositano, CEO, iHookup Social. "Not surprisingly, lowering the recurring membership cost to 99 cents was a significant draw in increasing conversions as it doubled our conversion to paying subscribers. We also reduced the cost of the entire suite of membership options which increased our conversions to paying subscribers three-fold."
"This is an important discovery for the Company because we view the most important metric as users and then users converted to paying subscribers," added Rositano. "Once we have them engaged in the experience and feature set, our pay model initiates other monetization strategies built into our model, with localized options and engagement incentives."
By reducing subscription costs the Company was also able to reduce its user acquisition costs outside the US, which resulted in increased rankings in additional 35 countries.
From time to time, iHookup Social will provide market updates and news via its website www.ihookupsocial.com or the Company's Facebook page at www.facebook.com/ihookupnow
iHookup Social, Inc.
iHookup Social is a "proximity based" mobile social platform that facilitates real connections, between real people...in real time! It utilizes the intelligence of GPS and localized recommendations for dating, friends, groups and organizations to break through closed social cliques and expand them, not only virtually, but in real life!
The company's users will be provided with "local" options of many kinds, enabling mobile distribution of locally relevant content and special offers. The company hopes to bring together a dynamic opportunity for brands, advertisers and merchants to interact in new and innovative ways with the iHookup Social Network, while building customer loyalty, engagement and revenues. The company is pursuing its growth in its current "dating vertical" market, as well as expanding its reach in the general audience category of "Social Networking." www.ihookupsocial.com
Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. the wholly owned and operating subsidiary of Titan Iron Ore, Corp. ("Titan"). The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social - Titan's common stock or its present or future financial condition. iHookup Social - Titan's filings may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social - Titan cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social - Titan does not undertake, and iHookup Social - Titan specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.