SOURCE: iHookup Social Inc.

July 15, 2015 08:00 ET

iHookup Social Releases New "friendable" Branded Website, Completing First Phase of Brand Integration

Mobile App Update and Submission to Apple to Follow

CAMPBELL, CA--(Marketwired - Jul 15, 2015) - iHookup Social, Inc. (OTC PINK: HKUP), a fully reporting public company that develops and markets a mobile/social app positioned at the intersection of social media and location based connections, is pleased to announce it has completed its first phase of brand integration by releasing the new "friendable" website to showcase the company's vision for the future.

The website is available at http://www.friendable.com

The new site is the company's first step of a phased roll out of its recently acquired "friendable" brand, offering a fresh new look and expanded visuals that better represent the apps current and future capabilities in a rapidly expanding mobile marketplace.

"As we usher in our 'friendable' brand it is important we take very deliberate steps to phased transition from iHookup Social to 'friendable,' not only to assure our current users of a seamless upgrade, but also educate our target market about everything 'friendable.' This is an exciting time for our company and our shareholders as we continue to move toward a fully developed brand logo and icon that truly expresses the future of 'friendable,'" stated Robert Rositano Jr., CEO, iHookup Social.

"We made the decision early on to bring our new website live prior to the submission of the app to the Apple App Store, allowing the company to introduce our brand as the future and new standard for new and exciting connections. We believe it all boils down to 'hyper-local' opportunities to connect with others that are 'friendable,' as well as connecting these users with the merchants or venues that make sense for each 'friendable' customer or request. Certain users may simply be 'friendable' for a one on one date, while others may be 'friendable' to explore opportunities to connect with local groups of users. Being 'friendable' opens the door to a variety of socially engaging opportunities."

iHookup is entering the friendable era. http://www.friendable.com

For a current Investor Presentation please visit: http://www.ihookupsocial.com/overview/

From time to time, iHookup Social will provide market updates, news and additional information via its website www.ihookupsocial.com, the Company's Facebook page and others www.facebook.com/ihookupnow

About iHookup Social:

iHookup Social is a mobile-social app positioned at the intersection of location based connections, love and adventure, stimulating hyper-local opportunities for our user community as well as the venues and merchants competing for their business.

The company seeks to redefine the way people connect, find love or embark on an adventure. iHookup Social is where real people make real connections and businesses pay to be their host. The by-product of our business model inherently produces "hyper-local" advertising opportunities for the company, driving customers to local venues and / or businesses. The laws of attraction or making a new connection have shifted, with the traditional meaning of "being social" or "meeting up," now taking a backseat to meeting online or through a mobile device and apps.

Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. iHookup Social takes the virtual connection and moves it toward a real-life interaction, facilitating connections and offering-up locally relevant hot spots and locations to meet up with these new connections, allowing iHookup Social to become both matchmaker and concierge. This combination provides a unique opportunity for consumer brands to offer incentives to a growing network of socially active mobile users on a hyper-local basis.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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