iHookup Social Selects Gummicube for Mobile Market Intelligence for Launch of New Friendable Brand and Identity

CAMPBELL, CA--(Marketwired - Sep 17, 2015) - iHookup Social, Inc. (OTC PINK: HKUP) is pleased to announce the Company has engaged Gummicube™, the leader in technology and services for data-driven mobile marketing, to accelerate user acquisition and brand penetration for the all new Friendable mobile application. The Friendable app allows users to have the unique opportunity to meet new friends, find fun local events and more. Friendable is easy to use, allowing safe interactions and connections because everything starts with friendship. 

Gummicube™ is revolutionizing the way businesses connect with and understand their mobile audience. Gummicube™ develops and markets DATACUBE® -- the leading SaaS platform that provides businesses access to real time mobile market intelligence, consumer trends and competitive insights to grow their mobile audience. Top global agencies, Fortune 500 brands and innovative startups rely on Gummicube's suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization.

"In a market increasing valued by the number of users who have downloaded and are actively using an app and its community it is essential that we identify and engage the very best partners to accelerate our Friendable brand and mobile app," stated Robert Rositano, Jr., CEO, iHookup Social, Inc. "We believe that Gummicube™ is the very best at what they do, and leading a dynamic and growing industry. We could not be more excited to have them on our team."

"Gummicube™ is responsible for helping thousands of top brands and groundbreaking apps that reach billions of users every day understand their audience in the global mobile marketplace," said Dave Bell, Gummicube's CEO. "We are excited to partner with iHookup Social, Inc. and help them reach the next level of growth with Friendable using our revolutionary DATACUBE® mobile market intelligence platform and game-changing real time market analytics."

Gummicube and iHookup Social, Inc. will immediately begin to implement an advanced audience development strategy. This will include aggressive App Store Optimization, Multivariate A/B creative optimization and market analysis leveraging Gummicube's enterprise grade DATACUBE™ mobile market intelligence platform.

About iHookup Social:

iHookup Social is a mobile - social app positioned at the intersection of location based connections, love and adventure, stimulating hyper - local opportunities for our user community as well as the venues and merchants competing for their business.

The company seeks to redefine the way people connect, find love or embark on an adventure. iHookup Social is where real people make real connections and businesses pay to be their host. The by-product of our business model inherently produces "hyper-local" advertising opportunities for the company, driving customers to local venues and / or businesses. The laws of attraction or making a new connection have shifted, with the traditional meaning of "being social" or "meeting up", now taking a backseat to meeting online or through a mobile device and apps.

Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. iHookup Social takes the virtual connection and moves it toward a real-life interaction, facilitating connections and offering-up locally relevant hot spots and locations to meet up with these new connections, allowing iHookup Social to become both matchmaker and concierge. This combination provides a unique opportunity for consumer brands to offer incentives to a growing network of socially active mobile users on a hyper-local basis.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.