SOURCE: iHookup Social, Inc.

October 06, 2014 08:15 ET

iHookup Social Submits New App Release to Apple, Following Feature Advancement in Apple's iOS8 Platform

Release Includes 'App Preview Video' New From Apple

CAMPBELL, CA--(Marketwired - Oct 6, 2014) - iHookup Social, Inc. (OTCQB: HKUP), a mobile application positioned at the intersection of dating, social media and location-based connections, is pleased to announce that it has submitted a new version of the Company's popular app to Apple for approval and follow-on release.

The newest iHookup Social app is both advent and necessity as the feature set detailed below offers new opportunities for current and future users, as well as keeps pace with Apple's wildly popular new iPhone 6 and the prevailing iOS 8 operating system.

"We continue to advance the product and keep pace with Apple's latest releases," stated Robert Rositano, CEO, iHookup Social, Inc. "These advancements are necessary to maintain usability, as well as enhancing the user experience as Apple continues a rapid fire pace of upgraded operating systems. Each of these advancements, iOS8 compliant fixes and many features should contribute to the maintaining and attracting more users to our community. At the end of September, iHookup Social was in excess of 386,000 registered users."

"Additionally, we are most grateful for a significant opportunity recently granted by Apple, which now allows a video demo of our app (in the Apple App Store), which was previously limited to app screen shots and text only. The significance of having a video demo available to engage a user and promote an install of our app is a tremendous marketing advantage. This addition definitely increases our visibility and should ultimately increase our conversion rates," added Rositano.

According to leading app maker SourceBits, "Video previews are a visually striking and sensory-rich way to show users what your app is about and to convince them to download it. They also provide a great opportunity to demonstrate how to use your app."

Below are detailed specifics of the newest iHookup app submission which are now optimized for iOS 8 and the iPhone 6 and 6 plus:

  • iPhone 6 and 6 Plus compatibility
  • Multiple iOS 8 Enhancements
  • Core experience optimizations (grid, map, menus, pop overs, requests, socialize features and interactive chat / messaging speed)
  • Venue and Localized offer integration improvements
  • GPS - Location manager optimizations
  • In App Notification optimizations
  • Data model improvement
  • Backend optimizations - Speed / Efficiencies (server side -- API Layers)
  • SDK update (Facebook)
  • Upgraded Administrative Console

From time to time, iHookup Social will provide market updates and news via its website or the Company's Facebook page at 

iHookup Social, Inc.

iHookup Social, Inc. is a mobile Social Dating App positioned at the intersection of dating, social media and location-based connections.

About iHookup: iHookup endeavors to enable singles, groups and the socially active to connect quickly and efficiently with local, real life 'hook-up' opportunities. This is the iHookup difference. Not only does the company's ever-refining technology help create meaningful connections of all varieties; it also facilitates the real-life meeting and offering-up of locally relevant locations to engage these new connections. These participating venues complete a circle of service that allows iHookup Social to be both matchmaker and concierge, providing a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users. 

iHookup Social, where real people make real connections... and where real businesses pay to be their host.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Socialspecifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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