SOURCE: iHookup Social Inc.

April 23, 2015 08:00 ET

iHookup Social's App Monetization and Recurring Subscriber Base on the Rise

Monthly Revenue Increase of 39% Over Previous 60 Days

CAMPBELL, CA--(Marketwired - Apr 23, 2015) - iHookup Social, Inc. (OTC PINK: HKUP) (OTC PINK: HKUPD), a fully reporting public company that develops and markets a mobile/social app positioned at the intersection of social media and location based connections, is pleased to announce the company's monthly revenue increased by 39% over the previous 60 day period, due in large part to an increase in recurring monthly subscriptions.

Following additional user polls and price testing various offers, the company is realizing its goal of increased user engagement and revenues. The company's focus on monetization features are producing performance beyond its internal projections, while more users consistently opt for the app's monthly recurring subscription offer at $7.99, which is automatically billed by the Apple App Store at the end of each month.

"It has always been our goal to provide a high quality of service, along with an elegant and enjoyable user experience. Aligned with these goals is our ability to balance a subscription offering at a price our users are happy to pay for. These recent metrics show that our internal efforts, along with listening carefully to our users are paying off," said Robert Rositano Jr., CEO.

"We are not only growing our asset, which is our user base, but we are entering an entirely new phase of the company's growth and our identity in the social app marketplace. Our ability to show revenue growth and momentum is validation of a new pricing model that is more 'sticky' than our previous offers and provides a perfect entrée as we head into the 'friendable' era," added Rositano.

To review the recent "iHookup 2.0" shareholder letter visit:

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From time to time, iHookup Social will provide market updates, news and additional information via its website, the Company's Facebook page and others

About iHookup Social:

iHookup Social is a mobile-social app positioned at the intersection of location based connections, love and adventure, stimulating hyper-local opportunities for our user community as well as the venues and merchants competing for their business.

The company seeks to redefine the way people connect, find love or embark on an adventure. iHookup Social is where real people make real connections and businesses pay to be their host. The by-product of our business model inherently produces "hyper-local" advertising opportunities for the company, driving customers to local venues and / or businesses. The laws of attraction or making a new connection have shifted, with the traditional meaning of "being social" or "meeting up," now taking a backseat to meeting online or through a mobile device and apps.

Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. iHookup Social takes the virtual connection and moves it toward a real-life interaction, facilitating connections and offering-up locally relevant hot spots and locations to meet up with these new connections, allowing iHookup Social to become both matchmaker and concierge. This combination provides a unique opportunity for consumer brands to offer incentives to a growing network of socially active mobile users on a hyper-local basis.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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