SOURCE: IHOP Corp.

February 22, 2008 07:00 ET

IHOP and Its Guests Raise More Than $875,000 for Charity During Largest Single-Day Event in Company's 50-Year History

More Than 1.5 Million Pancakes Given Away on National Pancake Day in Support of Children's Miracle Network and Other Charities

GLENDALE, CA--(Marketwire - February 22, 2008) - On National Pancake Day 2008, IHOP, one of America's favorite restaurants for breakfast, lunch and dinner, celebrated the largest single-day event in the company's 50-year history. Far exceeding its goal to raise $750,000 on Tuesday, February 12, IHOP and its guests raised more than $875,000 in support of Children's Miracle Network and other local charities. IHOP guests enjoyed more than1.5 million free buttermilk pancakes on National Pancake Day last week at the company's 1,300-plus restaurants nationwide, which if stacked on top of each other would create a 12 mile-high stack of pancakes!

For its third annual National Pancake Day Celebration on February 12, 2008, IHOP invited guests to enjoy a free short stack of its signature buttermilk pancakes and in return asked them to consider donating what they would have paid for the pancakes to Children's Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals throughout the United States, and other local charities. The newly crowned Miss America 2008, Kirsten Haglund, served as the event's national spokesperson and was seen on television sets across the country flipping pancakes for miracles.

"In celebration of IHOP's 50th birthday this year, we set a lofty fundraising goal for National Pancake Day, and we're thrilled that in partnership with our guests IHOP exceeded it by nearly 20 percent," said Carolyn O'Keefe, IHOP's Senior Vice President, Marketing. "Once again IHOP restaurants have demonstrated a strong commitment to give back to their communities, and we are proud of the efforts of all IHOP employees, franchisees and guests in making this day such a success."

"Our thanks go out to everyone at IHOP for their generosity, hard work and support of Children's Miracle Network," said Jim Hall, Chief Executive Officer and President of Children's Miracle Network. "The donations raised from IHOP's National Pancake Day will allow thousands of children across the country to receive access to healthcare services, research and education through Children's Miracle Network affiliate hospitals."

Pancake Day is a centuries-old tradition held the Tuesday preceding Lent to rid iceboxes of forbidden dairy products by making pancakes. Also known as Shrove Tuesday or Mardi Gras, Pancake Day this year fell on Super Tuesday, when a large number of states held Presidential primary elections or caucuses. Out of respect for the democratic process, IHOP moved its celebration by one week to Tuesday, Feb. 12 with several Governors offering their support by proclaiming the new date as National Pancake Day.

Since beginning its National Pancake Day celebration in 2006, IHOP has raised nearly $2 million to support charities in the communities in which it operates.

ABOUT IHOP

For 50 years, the IHOP family restaurant chain has served its world famous pancakes and a wide variety of breakfast, lunch and dinner items that are loved by people of all ages. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. The first IHOP opened in Toluca Lake, Calif. in 1958, and as of December 31, 2007, there were 1,344 IHOPs in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP restaurants are franchised and operated by Glendale, Calif.-based IHOP, a subsidiary of IHOP Corp. (NYSE: IHP).

ABOUT THE MISS AMERICA ORGANIZATION

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to www.missamerica.org.

ABOUT CHILDREN'S MIRACLE NETWORK

Children's Miracle Network is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. To learn more go to www.childrensmiraclenetwork.org.

Contact Information

  • Contacts:

    Jennifer Pendergrass
    IHOP
    818-637-3603

    Melissa Brabender
    Wills Communications, Inc.
    310-524-0200