February 18, 2014 12:49 ET

iiJin Opens First U.S. Store in Los Angeles

Hong Kong's Popular Luxury Fashion Brand Brings Its Grunge Meets Glam Line to Robertson Blvd

LOS ANGELES, CA--(Marketwired - February 18, 2014) - iiJin, the Hong-Kong based luxury fashion brand known for fusing rocker attitude with glam sensibility in its designs, today announced the opening of its first US flagship store in Los Angeles. Located at 116 S. Robertson Blvd, one of the city's premier shopping destinations, the new store features the very best of iiJin -- bold, daring and fashion-forward women's clothing as well as a large selection of stylish shoes for both men and women.

"Opening our first US store in Los Angeles is an extremely exciting move for our company," said June Lee, Founder and Creative Director of iiJin. "We're very proud to be bringing our unique Hong Kong style to American consumers and are optimistic that this is only the beginning of our expansion into this market."

iiJin, which translates to 'precious' in the Korean language has quickly become one of the hottest luxury fashion brands on the market. iiJin is most well known for its signature Invisible Wedge Shoes, which discreetly offer an extra two to five inches of height. The kicks have become a huge hit among celebrities, particularly within the music world, with big-name fans including Cyndi Lauper, Carly Rae Jepsen, Randy Jackson, Paul Oakenfold, Lee DeWyze, Debbie Gibson, Elliott Yamin, Blake Lewis, Diana DeGarmo-Young and Ace Young just to name a few.

The Hong Kong-based design house first debuted its women's clothing collection in the U.S. back in October of 2012, during LA Fashion Week and received rave reviews. In 2013, the brand returned stateside for its second fashion show. The star-studded event was featured on popular entertainment programs "Extra" and "Access Hollywood". Following the success of its first two fashion shows, and the overwhelming reception the brand received as the official fashion partner of the 2013 Daytime EMMY Awards and backstage at the MTV Movie Awards, BET Awards and the Teen Choice Awards, the next natural step for iiJin was to open its first brick and mortar location in the US.

For additional information about the iiJin brand and its new Los Angeles location, please visit the company's website at

About iiJin

Hong Kong based iiJin (pronounced "e-gene") has quickly become one of the hottest luxury fashion brands on the market with their fashion forward clothing, shoes, handbags and accessories. iiJin's Creative Director June Lee created the invisible wedge fashion trend in 2008 and since then iiJin's fabulous collection of hundreds of styles of sneakers, combat boots and Oxfords have become a hit in Hollywood both for their sleek design and the extra inches they provide. For more information about iiJin please visit

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