SOURCE: Industrial Info Resources

Industrial Info Resources

March 02, 2011 06:30 ET

IIR Analytics Helps Companies More Effectively Target Attractive Markets and Industries, a "Navigating the Currents of Change" Webcast on

SUGAR LAND, TX--(Marketwire - March 2, 2011) - Written by John Egan for Industrial Info Resources (Sugar Land, Texas) -- In today's increasingly competitive, globalized economy, the price of a missed opportunity has never been higher. Shaheen Chohan and the IIR Analytics team are helping clients identify attractive market opportunities and to better size, assess and define the viability of these markets based on data-driven insights.

"The prevailing climate has certainly presented businesses with unparalleled challenges, and business leaders are having to navigate through volatile and uncertain conditions, which may be the fabric of the market for some time to come," Chohan, IIR's vice president of global analytics, said in an exclusive "Navigating the Currents of Change" interview. "More than ever before, there is increasing pressure to make sound business decisions in the face of increasing competitive intensity. Many companies are chasing fewer opportunities, and they have to do that with both shrinking budgets and resources."

IIR Analytics provides a range of customized research services and online reports and analyses geared toward supporting and enabling businesses to make better, more informed fact-based decisions. Leveraging IIR's global plant and project data and unique forecasting statistical modeling and survey tools, IIR Analytics helps customers size their target segments, forecast the current and future spend opportunities for their specific products, equipment and services, and understand the competitive landscape at a global, country or local level.

"We work with clients to support their growth strategies, such as helping them forecast and size market opportunities where they currently operate, but also to assess adjacent markets where they do not," Chohan said.

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Industrial Info Resources (IIR) is the leading provider of global market intelligence specializing in the industrial process, heavy manufacturing and energy markets. IIR's quality-assurance philosophy, the Living Forward Reporting Principle™, provides up-to-the-minute intelligence on what's happening now, while constantly keeping track of future opportunities. For more information send inquiries to or visit us online at

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