NEW YORK, NY--(Marketwire - Feb 27, 2013) - The recent discovery that some of retailer IKEA's trademark meatballs in its European stores contained equine DNA will focus attention on the need for better controls for the food supply for some highly dangerous threats, according to Kalorama Information. The healthcare market research publisher said the recent coverage of several contamination and impurity incidents in food will drive sales of food safety diagnostics technologies. Kalorama covered the market for food safety testing products in its recently published report, "Food Safety Diagnostics."
"It's a rough story for a fantastic retailer but it highlights the damage that a food safety scare can do to a company," said Bruce Carlson, Publisher of Kalorama Information. "This is an international retailer that used food only as a marketing item and can rely on positive PR of the quality and price of furniture products to survive. For a food company, this might have marked the end of business."
For its part, IKEA has stopped sales of Swedish meatballs from its 18 UK sites and stopped sales from the same run in 12 other European countries after Czech inspectors found equine DNA in a consignment last week. IKEA is a furniture retailer but sells the meatballs in its novelty cafeterias in its huge box stores. The checks were carried out in response to a Europe-wide scandal that erupted last month when tests carried out in Ireland revealed some beef products contained horsemeat. Kalorama noted that in the largest market, the United States IKEA says its meatballs are sourced from an American supplier and contain only beef and pork, which should limit some of the damage in the world's largest market. However, Kalorama sees that the problem is not only with authenticity of food but quality of food even when it is authentic.
"The larger danger is not so much horsemeat but beef, chicken or even vegetables that may contain a toxin, and do physical damage to a person," said Bruce Carlson, Publisher of Kalorama Information. "IVD companies who design medical tests now are the experts at developing testing products, and I would expect more of them getting involved."
Testing for drug residue, for bacteria and for environmental toxins is essential to public health, according to Kalorama, and technologies such as microbiology and molecular testing exist that can assist food providers to calm public fears. "It's a fortuitous time," says Carlson, "as new device taxes in the United State apply only to clinical products and would exempt sales of testing products for vet or food safety products."
"This increases the potential profits for products that are designed with a non-clinical purpose," said Carlson.
Kalorama Information's "Food Safety Diagnostics" covers the market for IVD test products used for food testing purposes. The report details the market by threat, including Pathogens, Toxins, Agricultural Chemical/Veterinary Drug Residues, Allergens, and GMO/Authenticity. The report can be found at http://www.kaloramainformation.com/Food-Safety-Diagnostics-7326556/.
About Kalorama Information
Kalorama Information, a division of MarketResearch.com, supplies the latest in independent medical market research in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter, LinkedIn and our blog.