SOURCE: Illinois Department of Public Health

July 07, 2005 11:00 ET

The Illinois Department of Public Health and the American Lung Association of Illinois Launch New Radio Ad Campaign

Increase Your Chances of Quitting Smoking by 50% When Using the Illinois Tobacco Quitline

SPRINGFIELD, IL -- (MARKET WIRE) -- July 7, 2005 -- Imagine standing on the platform of a trapeze. Your toes are at the edge of the wood plank and your knuckles are white from gripping the bar so tightly. On the count of three, you are to let go and jump off into the open air. If you were an experienced trapeze artist, this might not be a problem. However, you have never done this before, you are not buckled into a harness and there is no net to catch you if you fall.

Scary? Risky? So is the idea of quitting smoking alone. Much like jumping off a trapeze without the necessary equipment, people should not attempt to quit smoking without the proper support. The Illinois Tobacco Quitline, funded by the Illinois Department of Public Health (IDPH) and implemented by the American Lung Association (ALA) of Illinois, was created to help provide the necessary resources and support so that smokers can successfully quit.

IDPH and the ALA of Illinois have launched a new radio advertising campaign to drive awareness of this resource and help people in Illinois quit smoking. The campaign consists of two radio spots:

--  Cheerleader: Becky hires her own personal pom-pom squad to cheer her
    on and support her as she quits smoking.
--  Clothespin: Doug wears a clothespin on his nose because his boss told
    him that's how he quit smoking.
    
IDPH and the ALA of Illinois want to get the message out that smokers don't have to quit alone or resort to desperate measures. They have developed a program that can be tailored to each individual smoker's needs. In fact, when using the Quitline method, smokers have a 50 percent greater chance of quitting.

Many people mistakenly believe cold turkey with no help from nicotine replacement is the best way to quit. However, research has shown that a gradual decrease is more effective. The Quitline provides a comprehensive approach to quitting smoking through a phased approach -- gradually decreasing cigarette use, possibly using nicotine replacement methods and lifestyle changes.

The Quitline is staffed with smoking-cessation specialists who are trained to ask various questions and get to know the caller better. At the end of the call the smoker can request a follow-up phone call. The Quitline staff is available from 7:00 am to 7:00 pm every day to help with the quitting process. In fact, callers can request to speak to the same specialist each time they call. There is also a Spanish-speaking specialist on staff.

Quitting smoking is not an easy process -- it is gradual, and with the right support and caring help of the Illinois Tobacco Quitline at 1-866-QUIT-YES (888-784-8937), everyone has a better chance.

Contact Information

  • Contact:
    Jennifer Williams
    Illinois Department of Public Health
    217-558-1542

    Lynda Preckwinkle
    American Lung Association
    217-787-5864

    Lindsey Crystal
    GolinHarris
    312-729-4264